XPRESSION -DEPARTMENTAL EVENT
XPRESSION -DEPARTMENTAL EVENT
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STUDENT'S ACTIVITY - SOCIAL RESPONSIBILITY
STUDENT'S ACTIVITY - SOCIAL RESPONSIBILITY
EXPERIENTAL LEARNING
STRRET PLAY
Streer play conducted under Subject: Foundation of Behavioral Skills to give students exposure towards social awareness.
MARKETING RESEARCH
Product Marketing Research is conducted under Subject: Advertising & Marketing Reseach V-Mart live activity for students to give practical research analysis for subject by selling products and getting feedback.
PUBLIC RELATION
Campaigning Activity is conducted under Subject: Corporate communication & Public Relation to give students practical knowledge of campaigning via subject.
REELS MAKING COMPETITION
On 9th September 2023, BAMMC Department of VIVA College held the competition for reel making which was carried out in Seminar room. It was an intra college competition. Students from all the streams were permit to participate. The competition was judged by Chirag Karekar the alumni of VIVA institute.
DIGITAL AWARENESS CAMPAIGN
BAMMC department of New VIVA college and IECA Foundation jointly organized a digital awareness campaign. This activity was concluded in Bapuji Babaji Jadhav Memorial School and Junior College Chandip on 15 February 2024 between 10 am to 2 pm. A total of 26 students studying in Marathi medium of BAMMC Department of Viva College participated in this activity.
DOCUMENTARY SCREENING
BAMMC Department had Conducted Documentary screening on Oscar Winning Documentary “The Elephant Whisperers” directed by Karthiki Gonsalves Documentary was screened for SYBAMMC English & Marathi, TYBAMMC Advertising & Journalism.
INDUSTRIAL VISIT
INDUSTRIAL VISIT
Industrial Visit of SY & TY BMM (ENG & MAR) Batch went to Jodhpur & Jaisalmer
Students visited the plant of ‘Rajasthan Patrika.’ Mr. Sunil Charan, Divisional Head welcomed us along with his technicians, operators and machine experts. They demonstrated the newspapers printing process and also explained the minute details to keep in mind during the whole production process . That was the incomparable experience for all the media students. His team’s cooperation and support made this visit memorable.
SEMINARS
SEMINARS
2023-24
ORIENTATION PROGRAMME
The Department of BAMMC organized its Orientation programme for FYBAMMC batch of 2023-24 on 07/08/2023 at 9am in the Reading Room of Library Section of VIVA College, New Campus. This programme was a tour to the worlds of VIVA and BAMMC for freshers. It started at 9am with the arrival of Principal, Dr. V.S.Adigal.
GENDER SENSITIVITY
Department of BAMMC at Viva College organized a gender sensitivity activity for SYBAMM English and Marathi students. Devi, Juice, Ghar Ki Murgi, and That Day After Every Day were four short films that explored gender roles, stereotypes, and the challenges that women face in today's society.
MOVIE SCREENING : THE GHAZI ATTACK
On 26th August 2023, "The Ghazi Attack," India’s first underwater war film, was screened as part of participative/activity-based learning for the subject Film Communication I. The movie attempts to unravel the mystery surrounding the sinking of the Pakistani submarine PNS Ghazi during the Indo-Pak war of 1971.
Career Guidance Session for Mass Media Students
In an effort to equip aspiring media professionals with the necessary tools for success a comprehensive career guidance session was organized for mass media students at VIVA COLLEGE.
The event featured a series of engaging sessions aimed at providing valuable insights into the dynamic world of media careers.
NEWSROOM EXCITEMENT: BY ABHAY MOKASHI
The seminar conducted by Senior Journalist Mr. Abhay Mokashi on "Newsroom Excitement" was a captivating exploration of journalism's evolution and current challenges. Mr. Mokashi, drawing from his extensive career spanning 40 years traditional print to modern digital media, elucidated on the intricate process of news creation
EXPLORING THE RADIO INDUSTRY IN INDIA
In a bid to bridge theory with practice, a dynamic seminar was conducted for mass media students by experienced Radio Jockey (RJ) Sandeep Lokhande. The event, held at the VIVA COLLEGE, aimed to equip budding media students with the real-world skills and knowledge needed
to thrive in the fast-paced world of radio broadcasting.
2022-23
XPRESSION EVENT 2022-23
Xpression event, intra collegiate annual departmental event of BAMMC was successfully hosted on 11TH March 2023. It was a special day for Viva College as Xpresionfest’23 was celebrating its 17th edition this year
'WORLD OF ADVERTISING'
A seminar called "World of Advertising" was conducted by the department of BAMMC, IQAC, and Alumni Association. The seminar was organized to enlighten the students of Viva college on the topic of practical knowledge about marketing in the industry.
ORIENTATION’ 22
Orientation’22, the event for introducing the college and the department to the First year students.It was a special day for our department as we welcomed new members into our BAMMC family.
MEDIA AND GENDER ISSUES REPRESENTATION/DISCUSSION
For the purpose of internal assessment of students of FYBAMMC English + Marathi for the subject Media, Gender and Culture, the students performed in groups and portrayed various media issues, gender issues and cultural representation. Students were united through their understanding and sensitivity towards issues related to gender equality and media representation etc.
V-Mart
The main motive of this event is to encourage the students in strategy marketing and the way of promoting their product in unique way and to motivate other departments, to create a fun activity.
'COME EXPLORE THE WORLD OF JOURNALISM'
seminar lecture was arranged for the journalism batch of BAMMC course in the seminar hall, new college. The students had an honaour with the presence of Trupti who is a social media manager and anchor at Mumbai Live News, Prathamesh Karjavkar who is an associate Bulletin Producer at TV9 Marathi and Aditi Singh who is an editor in Chief at Nation Now 9. Media and Cultural representation/discussion
Media and Cultural representation/discussion
students of FYBAMMC English + Marathi for the subject Media, Gender and Culture, the students performed in groups and portrayed various media issues, gender issues and cultural representation. Students were united through their understanding and sensitivity towards issues as well as celebrations of various cultures.
2021-22
ORIENTATION PROGRAM BAMMC 2021-22
Viva College of arts, commerce and science organized a successful orientation program for the first-year batch of BAMMC department, virtually through Google meet, imed at familiarizing the students to an unknown milieu through a captivating presentation which was gracefully explained by the anchors of the event
COMMUNICATION AND INTERVIEW SKILL
A webinar on Communication, CV making and interview Skills was organized by Department of BAMMC The Speaker of the webinar was Mr. Swapnil vaiude. Miss Bhakti Karekar, student of TYBAMMC welcomed the speaker, guests and the audience. She introduced the Speaker of the programme and talked about the life and experiences of the Speaker.
PRINT MEDIA DSIGN
The Department of BAMMC organized a Workshop for its students on Print Media Design A total of 68 students attended this Workshop. Mr. Sandesh Patil was the chief guest of the workshop, who has been associated with Indian Express for the past 30 years.
COMMUNICATION ≠ MASS COMMUNICATION
The department of BAMMC organized a webinar for its students on Communication ≠ Mass Communication on January 15, 2022. A total of 82 students attended this webinar. The webinar started with Mr. Sameer addressing the various concepts of mass communication. He elaborated beautifully on the significance and weightage of communication in our day to day life. Mr. Sameer also brought into light the analysis of various communication experts and professionals, providing students the wide view of the communication industry.
FILM APPRECIATION
BAMMC department of Viva College organized a workshop to provide information to the students based on the film Appreciation. Santosh Pathare was called as guest. Dr. Santosh Pathare is the General Secretary of Prabhan Chitra Mandal, Film Critic and Director
XPRESSION 22
VIVA COLLEGE, Department of BAMMC/BMM, conducts an Intra-college departmental AD making event called XPRESSION. This year event was held on 26th February, 2022 at 8 am sharp on google
2020-21
TV NEWS PRODUCTION
The webinar was graced by Mr. Abhijeet Kamble, the Output Editor at Zee 24 Taas. The webinar mainly focused on TYBMM Sem VI subject Broadcast Journalism.
RADIO PRODUCTION
RJ Mr. Ganesh Achwal, a radio jockey at FM Rainbow 107.1 conducted a seminar on RADIO PRODUCTION. He also gave practical knowledge on hosting the show, writing for radio, and exciting topics for radio were discussed. Voice modulation was taught and performed for students to understand it better.
PRINT JOURNALISM
Webinar for the Students of SYBAMMC, TYBMM was conducted by Dr Rahul Ranalkar. Dr. Rahul have covered the 26-11 terror attack on Mumbai for 36 consecutive hours on Zee News.
PR IN BRAND BUILDING
BAMMC organised a webinar on PR in brand building by Mr. Pramod Sawant CEO of Yukti Consultancy. He explained different aspects of public relations and the importance of building a brand
2019-20
PHOTOGRAPHY CONFAB
All the budding photographers of FY, SY and TYBMM (30 students) along with faculties were present to be a part of the seminar and gain intel from Jai Dodiya an Alumni. The seminar began with Jai introducing himself, followed by him giving guidelines and sharing his experiences etc.
BLOCKCHAIN TECHNOLOGY
The guest speaker Mr.Shashidev Sirothiya began with an introduction to what Cinema really mean and how important it is and also enlightening its importance to be in near future. He also educated the students with the concept of Blockchain Technology in the field of media and entertainment with the help of Production Process.
TIPS AND TOOLS OF CONTENT WRITING
Mrs. Priyadarshini Deshpande, content writer, dialogue writer for many Marathi serials, reporter was the speaker for the seminar. The seminar started on the note how observation is very important for writing any kind of content may be for serials, films or product. Good storytelling stirs interest and creates meaning, fosters contemplation in its readers, and in turn, becomes valuable to your intended audience. She shared her valuable experience from the industry and made students aware about why content writing and content analysis is important. Content can be created from strong observation and observation comes from strong patience over subject.
PEHCHAN KAUN QUIZ
The Department of BAMMC , along with the IQAC conducted an intra-collegiate online quiz named ‘Pehchan Kaun Quiz?’ on 20th to 23rd May 2020, The quiz was conducted on the theme of Mass Media, It involved questions on advertising, films, and journalism. While the lockdown period was on and the Covid-19 was threatening people’s lives, the Department of BAMMC carried out this light hearted quiz to enlighten the mood of teachers by adding interactive features in their quiz like dialogues, images etc.
The Quiz received a huge number of 430 as responses and all the participants were felicitated online with a certificate of participation.
2018-19
A GUEST LECTURE BY MR NITIN VAIDYA
“Today’s media is the best suitable media for young generation” said the Director of Dashmi Creation and Ex Head of Zee Marathi, Mr Nitin Vaidya who graced VIVA College’s Department of Mass Media. Through his talk, Mr Vaidya opened up a really effective gate to discuss with students the contemporary challenges and expectations to be a part of Media Industry
LIVE MARKETING PROJECT
Department of Mass Media of, VIVA College, Virar (w) organized a live marketing project at the college atrium. From early morning students arrived at college and started decorating their stall, from logos to tag lines, big banners to vocal promotion all kind to marketing strategy students were using on that day to selling their products. Students gave their 100% in marketing and finally total of 15000/- has been contributed by the students for the charity to "Shards Mata Orphanage".
A GUEST LECTURE BY SUHAS BIRHADE
“It is an extremely responsible work to do reporting.” Suhaas Birhade, Special Representative of Loksatta, said that due to the increasing influence of today's breaking news and electronic media. He guided the students on “Journey from Event to News”.
CAREER GUIDANCE
The morning session was dedicated at guiding Third year students in making better career choices in all domains of their interest including information and security. Overall the seminar helped the students to have a better understanding of the opportunities that could be offered by higher education system or organization
“LEOPARD IN A SPOT”
Subsequent to the seminar conducted in VIVA College by Nikit Surve on the role of media in wildlife reportage, a follow up symposium was organized at St. Xavier’s Autonomous in association with Wildlife Conservation Society, ONGC, Mumbai Press Club and Maharashtra Van Vibhaag. BMM Students of St. Xavier’s college and VIVA College attended the symposium of which many reputed journalists and wildlife activists were a part of. They shared their stories of contribution and coverage that paved a way to let the common man to see the leopard in a new light.
The students and speakers had regular interactive sessions for better understanding. The symposium ended with report writing workshop to see how well the students perceive the significance of portrayal of wildlife in the media.
GEARING UP FOR THE FUTURE: PROJECT MAPPING
The seminar was a modern approach towards usage of multimedia and innovative technology in media industry. Today’s is a world of digital communication. Knowledge of this world is a must for BMM students. In the field of animation students were well introduced with different aspects and opportunities offered for them. Practical knowledge was shared with them with popular examples of advertisements and film scenes.
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