Department of BAMMC

VIVA College,

525, 5th Floor, New VIVA College Building,

Y.K. Nagar, Opp. Dmart,

Virar [W] - 401303

Q . Is BMM and BAMMC same?

Ans: Yes. What was earlier known as Bachelor of Mass Media (BMM) is now named as Bachelor of Arts in Multimedia and Mass Communication (BAMMC) by the Mumbai University. The new curriculum is designed to provide an adequate theoretical and practicle foundation for a career in Mass Media.

Q. What is BAMMC (Bachelor of Arts in Multimedia and Mass Communication)?

Ans: Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is one of the most sought after courses for Class 12th students. BAMMC is an undergraduate level three year duration course that includes the study of different channels of communication such as newspapers, television, radio, and internet.

In today’s scenario, media stands as an attractive career option to the Indian youth and a degree in BAMMC offers a wide range of job opportunities to candidates.

BAMMC teaches students all the technical skills required to be successful in the field of media. The course also imparts other essential skills such as research aptitude and verbal as well as presentation skills to candidates.

Q. What is the eligibility criteria for admission to BAMMC?

Ans: Passed 10+2 with minimum 40% in Examination (Arts, Commerce, Science) conducted by Maharashtra State Board of Higher Secondary Education or its equivalent examination.

Q. Which PG courses can be done after completing BAMMC?

Ans: BAMMC graduates have access to many PG courses. Some PG courses are relevant to domains such as Mass Media and Journalism. Some other PG courses are not directly related to this domain (example – MBA)

Here are some of the popular PG courses –

• Master of Mass Media

• Master of Digital Media

• MBA

• PG Diploma (Mass Media) courses

• PG Diploma (Management) courses

• Master of Journalism and Mass Communication

Q. What are the career prospects?

Ans: BAMMC graduates have access to diverse job profiles and opportunities. They have access to Government as well as Private job oppportunites. Here are some of the prime recruiters

• AIR

• Doordarshan

• Private Broadcasting firms

• TV Production firms

• Movie Production firms

• Digital Media firms

• Advertising and Marketing agencies

• PR and Branding agencies

• News agencies

• Publishing firms

In the above mentioned firms one may done the following roles (depending upon his/her qualification and specialization) –

• Editor

• Sub – editor

• Content Creator

• Photographer

• Technician

• Anchor

• Journalist

• Writer

• Director

• Producer

Q. What is the scope after BAMMC?

Ans: Completing a BAMMC course has scope in various fields. These include television, films, journalism, public relations, event management and advertising.

Q. What are the subjects taught in BAMMC?

Ans: Here are some of the important subjects present in BAMMC curriculum –

• Foundation of Mass Media

• Communication Skills

• Computer Application

• Current Affairs

• Media Studies

• Corporate Communication and Public Relations

• Photography

• Reporting

• Editing

• Journalism

• Copywriting

• PR and Branding

• Legal Aspects

Q. How are the media related subjects taught in the college?

Ans: The college has a specially designed and well equipped Audio – Video room to give students hands – on experience. Moreover, practical subjects like computers, photography etc.. are taught by industry experts.