Hey Gorgeous

Responsive Web Design

Hey You

The "Hey You" online competition is a personality and creativity based contest where contestants will be asked to show a "get ready with me" video where they communicate (either verbally or visually) what it is that makes them unique.

PROJECT SCOPE

Design a responsive competition website for an already-existing brand with an original website. This website needs to encapsulate the brand’s essance and possibly attract more customers. There needs to be a before, during and after page for every stage of the competition and there needs to be a design for mobile, tablet and desktop.

Problem

How are we going to attract more customers and satisfy Hey Gorgeous’ existing ones while staying truthful and authentic to their existing brand?

solution

By doing extensive research on the principles of Responsive Web Design as well as a Brand Analysis of the Hey Gorgeous brand, I developed a competition that suits Hey Gorgeous’ legacy. I experimented and explored in my design process to find the best possible overall solution.

RESEARCH INSIGHTS

Having just one, responsive website is much more practical and easy to manage than multiple different ones.
"Hey Gorgeous" has an audience of is mostly young people who care about their physical appearance and about appearing naturally beautiful.
Taking a mobile-first approach is crucial to the success of this design because mobile websites have more concerns in regards to usability.
One has to be familiar with your brand voice, so that your customer's will also be familiar and comfortable with it. For Hey Gorgeous that means being modern, romantic and gentle.

Digital wireframes

After some initial sketching, I moved on to digital wireframes and a wireflow to get a general feeling for the flow of the application and the features and functions that will be implemented

FINAL SOLUTION: HEY YOU

The competition is a personality and creativity based contest where the contestants will be asked to show a "get ready with me" video where they communicate (either verbally or visually) what it is that makes them unique.

Conclusion

Overall, I found it was a challenge to implement responsive design and to constantly keep different screens, devices and orientations in mind. Finding the balance between aesthetics and practicality was also a challenge. However, these challenges were beneficial, as I know a lot more about responsive web design than I did before this assignment. Through these challenges, I was also encouraged to approach designing from a different angle.

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