Fish Forever Program

Fish Forever is a community-led solution to revitalize coastal marine habitats, such as coral reefs, mangroves and seagrasses, protect biodiversity, and secure the livelihoods of fisher households and their communities. It uses an innovative approach to address coastal overfishing—by empowering communities through clear rights, strong governance, local leadership, and participatory management—that protects essential fish habitat and regulates fishing activities.

Fish Forever vision is to transform the management of coastal fisheries by pairing a proven local solution, community-based management, with a unique delivery method based on behavioral insights and social marketing principles to engage and mobilize those communities. The program's success will ensure coastal communities a more sustainable food supply, improved social equity, and greater resilience to external impacts—especially those related to climate change.

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