Zoe Biaggi

Welcome! Bienvenido!

Hi! I'm Zoe. I am a senior at Clemson University pursuing a B.A. in International Business and Spanish Language, where I have developed a strong interest in global marketing, brand strategy, and cross-cultural communication. Through my coursework and academic projects, I have built a foundation in business strategy, communication, and cultural analysis while learning how thoughtful marketing can connect brands with diverse audiences. My studies have emphasized both analytical thinking and creative problem solving, allowing me to approach marketing challenges with a global perspective.

During my time at Clemson, I have gained practical experience developing strategic plans, analyzing markets, and communicating ideas effectively through coursework and collaborative projects. These experiences strengthened my ability to conduct research, evaluate business opportunities, and translate insights into actionable strategies. Outside the classroom, I have been actively involved in campus life through organizations such as the Clemson Equestrian Team and Delta Zeta Sorority. These experiences helped me develop leadership, time management, and teamwork skills while balancing athletics, academics, and community involvement. I have also been recognized on the President’s List for maintaining a 4.0 GPA.

My academic journey also includes studying abroad in Santiago de Compostela, Spain, where I completed advanced Spanish coursework focused on language, culture, literature, and film. Living and studying in Spain allowed me to fully immerse myself in the language while gaining a deeper understanding of Spanish culture and communication. During this time, I also completed a marketing internship at Closet Comunicación, a creative agency specializing in digital marketing, branding, and public relations. There, I gained hands-on experience with social media management, CRM systems, competitor analysis, and content creation while working in a Spanish-speaking professional environment.

In addition to my experience in Spain, I have completed internships in Manhattan, New York, where I supported marketing and communications initiatives including CRM management, market research, and campaign development. Across these experiences, I have developed strong skills in digital marketing strategy, cross-cultural communication, and data-driven brand analysis.

Fluent in Spanish and experienced working in multicultural environments, I bring a strategic mindset, adaptability, and attention to detail to every project. I am passionate about building thoughtful, data-driven marketing campaigns that resonate with diverse audiences and help brands communicate authentically in an increasingly global marketplace.