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I have made several promotional videos for writers and artists, mostly in the form of interviews. It is great fun to dive in to the other person's mind and, at the same time, present their artwork on the screen.
Sometimes simple is best.
A fifteen second movie - what I call a "microvid" - is a short, snappy ad that doesn't challenge the attention span of the casual viewer. It will automatically loop on most social media sites.
For books and comics I use the left page curl transition between images, which cutely invites the viewer to imagine they are flipping through the actual book.
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