Website Run-through
How to use this Site
LINK TO GOOGLE DRIVE: https://drive.google.com/drive/folders/1c_iUYTzoju39h8XZdrUB8ZrtpP7kXEuI?usp=sharing
Welcoming and Introduction
(Stellenbosch University, Leading Lecturer and top-level Manager)
(Hogeschool Utrecht, Course Initiator)
This section covers Chapter 1 (pages 1 - 8) in the YEP workbook. You do not have to work from the book, but are free to refer to it in case anything is unclear.
Topic 1: Business Idea
Topic 2: Business Mission and Values
Topic 3: Target Market
Topic 4: Market Position
(This is a powerpoint doc. To access, please click on this link and then download it from Sharepoint). It only plays when opened in PowerPoint.
Chapter 1 Worksheet
Welcome to Week 2! Please find the coursework below and if you want extra clarity, have a look at the Word Doc.
What is a Product?
Characteristics of a Product
Adding Value to a Product/Service
Unique Selling Point
Chapter 2 Worksheet
We have decided to give you one weekend off - so be sure to eat lots of Easter eggs and spend quality time with your families. You have until 10 April to run through Week 3s work!
Happy Easter to all YEP:BOOST teachers and participants.
Promotion
What is Promotion
Different Types of Promotions
Pro's and Cons of Promotions
Chapter 3 Worksheet
Week 4 covers the physical location and logistical aspects of running a start-up. You will learn about the value of location, as well as gain a clear understanding of what the term 'logistics' entails and the importance thereof.
Place
Logistics
Why is Logistics Important?
Chapter 4 Worksheet
This week's work is all about the employees of the business and how to create effective and efficient processes to build a strong business!
Processes
People
Chapter 5 Worksheet
What is Price?
Why is Finance Important?
Chapter 6 Worksheet
PHASE 1 BUSINESS PLAN ROUGH OUTLINE
This is a springboard to guide learners in what they should be doing. They should not re-write everything from the YEP workbook, but rather apply the topics to their own start-up ideas.