Paper 1 

To get a 9 or 10 for this question, you must:

• Have a balance answer, dont take a side immediately; look at Pros and Cons

• Finish with a recommendation (but balanced)

• Use multiple tools and theories from the whole course. 

• Use words and definitions from the syllabus

• Include limitations of the case study – What doesn't the case study show?

• Lots of exaamples from the case study. "As you can see from paragraph 3 etc"

✅ 9–10 Mark Case Study Answer Structure

1. Introduction – Define and Frame (Approx. 1–2 sentences)

• Define the key terms in the question using syllabus definitions.
  
  

• Briefly restate the issue or decision the business is facing.
  
  

• Mention that you will use tools, theories, and examples from the case to evaluate the situation.
  
  

Example: This question examines whether [business] should pursue [strategy]. Strategic change refers to a significant shift in a firm’s direction. A balanced approach using SWOT, Ansoff Matrix, and financial tools will be used to evaluate the decision.

2. Pros/Arguments For (Paragraph 1)

• Use specific case study evidence (e.g., “As stated in paragraph 2...”).
  
  

• Apply at least one syllabus concept or theory.
  
  

• Be analytical, not just descriptive.
  
  

• Consider the short-term and long-term benefits.
  
  

Example: As shown in paragraph 3, revenue has declined 12%, suggesting market saturation. Ansoff’s Matrix supports market development as a logical response. This may increase sales by accessing new segments.

3. Cons/Arguments Against (Paragraph 2)

• Again, use specific evidence from the case.
  
  

• Apply another tool or theory (e.g. Lewin’s Force Field, HR implications, finance ratios).
  
  

• Consider the risks, costs, and internal resistance.
  
  

Example: However, as seen in paragraph 5, staff morale is already low. Using Lewin’s model, the restraining forces (employee resistance) could outweigh the driving forces, especially without a clear communication strategy.

4. Limitations of the Case Study (Mini Paragraph)

• Mention what's missing, as per your list:
  
  
  

  • Subjectivity
    
    

  • Lack of financial data
    
    

  • Static snapshot
    
    

  • Limited stakeholder views
    
    

  • Emerging trends unaccounted for
    
    

Example: The case study does not include up-to-date financial forecasts, making it difficult to assess profitability. It also lacks customer or competitor perspectives, limiting the analysis.

5. Recommendation – Balanced and Justified

• Give your recommendation, but acknowledge uncertainty.
  
  

• Justify using evidence and tools already mentioned.
  
  

• Show you understand it’s not a “perfect” decision.
  
  

Example: Overall, while market development carries some risk, it appears to be a necessary move given falling domestic demand. However, it must be supported by strong change management and financial oversight.