Research

I am interested in understanding the offline, socio-economic impacts of technology on our day to day lives. Particularly from the perspectives of consumers, policy makers and regulators. I use multiple methods for my research including econometrics, Big Data analyses, experimentation and surveys and qualitative analyses.

Contexts I have studied/am studying: Digital Platforms, Sharing Economy, Transportation, Food and Beverage Retail, Mobile Wellness Apps, Online Dating, EdTech, Social Media, Public Safety, Sustainability

Journal Articles

Yash Babar, Ali M. Adeli, Brad N. Greenwood (2025) Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation. Management Science 0(0). https://doi.org/10.1287/mnsc.2023.02636
Babar, Y., Chan, J., & Choi, B. (2024). “Run Forrest Run!”: Measuring the Impact of App-Enabled Performance and Social Feedback on Athletic and Usage Outcomes. Production and Operations Management, 33(7), 1612-1631. https://doi.org/10.1177/10591478241254857 (Original work published 2024)
Yash Babar, Gordon Burtch (2024) Recharging Retail: Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations. Manufacturing & Service Operations Management 26(3):797-813. https://doi.org/10.1287/msom.2022.0519
Yash Babar, Ali Mahdavi Adeli, Gordon Burtch (2023) The Effects of Online Social Identity Signals on Retailer Demand. Management Science 69(12):7335-7346. https://doi.org/10.1287/mnsc.2023.01168
Babar, Yash; Curley, Shawn; Ke, Zhihong; Liu, De; and Sheffler, Zachary (2023) "The Effects of Digitally Delivered Nudges in a Corporate Wellness Program," Journal of the Association for Information Systems, 24(1), 136-160. DOI: 10.17705/1jais.00783 Available at: https://aisel.aisnet.org/jais/vol24/iss1/5
Deodh, Swanand J., Yash Babar, and Gordon Burtch. 2022. “The Influence of Status on Evaluations: Evidence from Online Coding Contests.” MIS Quarterly 46 (4): 2085–2110. doi:10.25300/MISQ/2022/16178.
Yash Babar, Gordon Burtch (2020) Examining the Heterogeneous Impact of Ride-Hailing Services on Public Transit Use. Information Systems Research 31(3):820-834. https://doi.org/10.1287/isre.2019.0917

Conference Proceedings

Yash Babar, Ali Adeli, and Gordon Burtch. "The Effects of Online Social Identity Signals on Retailer Demand." In Academy of Management Proceedings, vol. 2023, no. 1, p. 10535. Briarcliff Manor, NY 10510: Academy of Management, 2023.
Lehmann, Julian, Karl Werder, Yash Babar, and Nicholas Berente. "Establishing and maintaining legitimacy for digital platform innovations." In Academy of Management Proceedings, vol. 2021, no. 1, p. 12602. Briarcliff Manor, NY 10510: Academy of Management, 2021.
Yash Babar, Ali Adeli, and Brad Greenwood. "Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation." In Academy of Management Proceedings, vol. 2021, no. 1, p. 13432. Briarcliff Manor, NY 10510: Academy of Management, 2021.
Deodhar, Swanand, Yash Babar, and Gordon Burtch. "Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status." In Hawaii International Conference on Systems Sciences Proceedings (2019).
Deodhar, Swanand Janardan, Yash Babar, and Gordon Burtch. "Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status." In Academy of Management Proceedings, vol. 2019, no. 1, p. 13956. Briarcliff Manor, NY 10510: Academy of Management, 2019.
Yash Babar, Jason Chan, and Ben Choi. "“Run forrest run!”: Measuring the impact of App-enabled performance and social feedback on running performance." In 39th International Conference on Information Systems, ICIS 2018. Association for Information Systems, 2018.
Yash Babar, and Yuqing Ren. "Meeting over Meat: How do Offline Meets Impact Online Activity in a Hybrid Foodie Community?." In Academy of Management Proceedings, vol. 2018, no. 1, p. 15678. Briarcliff Manor, NY 10510: Academy of Management, 2018.

Working Papers

Lehmann, Julian, Karl Werder, Yash Babar, and Nicholas Berente. "Establishing and maintaining legitimacy for digital platform innovations." , Under 2nd round of review - MIS Quarterly
Yash Babar and Yuqing Ren. "Meeting over Meat: How do Offline Meets Impact Online Activity in a Hybrid Foodie Community? (preparing for submission)
Sang Min Lee, Yash Babar, and Gordon Burtch. “Digital Neighborhood Watch: Assessing the Impact of Hyperlocal Online Communities on Local Crime.” (preparing for submission)

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