Email: ybabar@wisc.edu
975 University Ave, Madison, 53706 WI 
Link to my CV
Assistant Professor | Operations and Information Management
John and Anne Oros Term Professor
Wisconsin School of Business, UW-Madison
I joined the Wisconsin School of Business in August 2020 as an Assistant Professor in the Department of Operations and Information Management. I earned my Bachelor's in Engineering (Computer Science) at the Birla Institute of Technology and Science Pilani (Goa), and my Ph.D. in Information and Decision Sciences from the Carlson School of Management at the University of Minnesota.
My research interests include examining online and offline interactions across various contexts, online communities, and the sharing economy. I also study the use of technology-based interventions to change individual behavior in competitive environments and promote healthier lifestyles. My research has been published in several international academic journals, including Management Science, MIS Quarterly, Information Systems Research, Manufacturing & Service Operations Management, Production & Operations Management, and the Journal of the Association for Information Systems.
Before entering academia, I worked as a Senior Applications Engineer at Oracle Applications.
Best Ad-hoc Reviewer, Information Systems Research (ISR) - 2025
Finalist, Bradford-Osborne Research Award - 2025
Erwin A. Gaumintz Junior Faculty Research Award, UW-Madison - 2024
Distinguished Service Award, Management Science - 2021,2024
John & Anne Oros Term Professorship - 2023-2025
Wisconsin Alumni Research Foundation - Fall Research Competition 2021-22
Associate Editor
International Conference on Information Systems (ICIS) 2021, 2022, 2025
Program Committee Member
Conference on Information Systems and Technology (CIST) - 2022, 2023, 2024, 2025
Workshop on Information Technology and Systems (WITS) - 2017, 2018, 2019
Session Chair
Academy of Management (AOM) Annual Meeting - 2021
INFORMS Annual Meeting - 2021, 2022
Reviewer
Hawaii International Conference on System Sciences (HICSS)
Pacific Asia Conference on Information Systems (PACIS) - 2018
Ad-hoc Reviewer: Information Systems Research (ISR), Journal of the Association for Information Science and Technology (JASIST), Journal of the Association of Information Systems (JAIS), Journal of Management Studies (JMS), Journal of Operations Management (JOMS), Management Information Systems Quarterly (MISQ), Management Science (MS), Organization Science (OrgSci), Production and Operations Management Society (POMS), Service Science (SS), Transport (PORT), Manufacturing & Service Operations Management (MSOM), Transportation Science (TS)