Unlocking the Art of Masterful Lead Nurturing: 5 Essential Strategies

Lead nurturing is fundamentally the act of developing leads who are not yet prepared to make a purchase.

Many businesses depend on lead generation to draw in new customers and expand their clientele. However, generating leads alone just isn’t enough anymore. As per Hubspot, 75% of leads don’t convert into sales and poor lead nurturing is usually the cause for it. Therefore, generating leads is only one part of your task. You must nurture leads on their path to making a purchase when they convert from visitors to leads.

Taking into account the buyer's characteristics and stage in the buying process, effective lead nurturing anticipates the buyer's wants. Pertinent content that keeps them engaged is shown to prospects as part of nurturing to keep them interested. Long before a prospect is prepared to make a purchase, effective lead nurturing can already create strong brand loyalty.

5 Essential Lead Nurturing Strategies

Lead nurturing is an essential process of any lead generation strategy. We have here compiled the top 5 time tested lead nurturing strategies that work. As we have seen by the statistic we have stated above, most leads do not convert. Employ these time-tested strategies and convert your leads into becoming customers. As you master these strategies, so too‌ would your lead generation efforts always bear fruit. 

1. Create content that appeals to your buyer personas and their needs.

In order to have an impact on your audience, be sure that your message speaks to their current needs and interests. Consider your client’s interests, problems, and marketing triggers when creating personalized content.

2. Personalize your Approach

This is very important, as people’s decisions are largely influenced by their emotions and how they experienced something. In fact, according to a survey by Epsilon about 80% of consumers are more likely to buy if they have had a personalized experience. Take advantage of this fact. 

3. Create content that fits the different stages of your leads’ customer journey

The goal of lead nurturing is to provide the appropriate content to your audience at the appropriate moment. Throughout each stage of their customer journey, potential clients have different objectives. Therefore, at each level, make sure to align your content with the needs of your audience. Make content that is tailored for the different stages of the customer’s journey as well having that adjusted to your customer’s profile. 

4. Do a Multi-Channel Approach

Engage your leads through multiple channels, be it email, various social media platforms, targeted ads, and so on. Using the data, you have to try to engage your lead based on their customer profile. Most still would like to be contacted via email, but some may prefer chats with their various social media accounts. Engaging through multiple channels ensures that you reach your leads as well, showing the versatility of your brand. 

5. Do lead scoring

Use lead scoring systems to improve the efficiency of the lead nurturing process. These methods require that you should rank your prospects according to how valuable they might be to your company as customers. You give each lead a score to rank them based on the value they may have. The higher the score, the more is the likelihood that a lead will buy from you. 

As is evident in our discussion, lead generation efforts are not enough to convert those leads into customers. You also have to secure those leads by employing lead nurturing strategies. Now there are more tips and strategies out there regarding lead nurturing, but these 5 are essential and you would actually see these repeated in other discussions. Employ these 5 strategies in nurturing your leads and turn them into customers. Now if you’d like to know more, we here at XYNC specializes in lead generation. If you are thinking of incorporating lead nurturing to your lead generation strategy, do contact us for further aid.