I have had many job titles in the edtorial realm: General Manager, Editor in Chief, Managing Editor, U.S. Editor, Editor - and probably a few I'm forgetting. Titles don't motivate me; the work does. 

As an editor, I've been able to create foundational frameworks that increase traffic and revenue. I have started websites from scratch to over one million monthly unique views inside of 9 months, and "rebuilt" brands to achieve their best all-time traffic benchmarks. 

I'm a data driven thinker with a growth mindset. Every site I've lead has grown while under my purview; a statistic I'm quite proud of!

My proudest achievements are the teams I've built. Those who have worked with me can tell you I'm a supportive, empathetic, collaborative leader who creates environments where everyone thrives and understands their importance. Without a great team, no brand or website stands a chance.

These are the sites and teams I've had the pleasure to lead

• Digital Trends Media Group

  • • The Manual

    • Digital Trends en espanol

    • The Angle

    • PawTracks

    • 21Oak

    • NewFolks

    • HappySprout

    • BlissMark

    • ToughJobs

• Dice Career Insights

• The Next Web

• SlashGear

  • • Android Community

• Android Authority

Results don't just come from great content. Sometimes, you have to go find the audience. 

I don't view content marketing and my work as an editor as separate. To me, those efforts are one in the same. I've always had control of newsletters and scoial media as an editor, and I've worked closely with internal PR teams to surface content to appropriate channels to extend our organic reach. 

Though it's sometimes necessary, I resist spending money to surface content to readers. Quality and consistency are more sustainable than purchasing traffic.

Some career highlights in content marketing

• Lead multi-site publishing cadence, with over 350 articles published monthly

• Increased traffic to a core lifestyle site over 300% in just over one year

• Improved revenue for core lifestyle site 400% in the same timeframe

• Liased with sales and marketing teams to create over 30 new revenue streams and partnerships for sites I lead

• Increased newsletter open rate from 8% to 31%, and grew subscribership from 30,000 to 150,000 organically

• Increased newsletter revenue 500%

I have written for agencies and brands, and have a deep history of creating great content in a variety of forms. 

Whether it's B2B, B2C, website copy, white-papers, documentation, newsletters, or blog posts, I've done a lot of great work across a variety of mediums.

While I wish I could link to everything here, the truth is much of my work as a freelance writer was ghostwritten or otherwise not content my name is directly attached to. As a freelancer, I am sometimes not provided access to the portals my content is hosted as it's often industry-specific or behind a paywall. 

Sites, brands, and agencies I've worked with

• ADP (Business continuity, COVID-era continuity, return-to-office, payroll, website copy, CTA through-funnel)

• Ricoh (Medical 3D imaging, healthcare SaaS, website copy, top-of-funnel CTA, newsletters)

• Price Waterhouse Cooper (White-papers on investing, ghostwriting speeches, CTA email marketing)

• Agencies

  • • Havas Formula

    • Edelman

    • Titanium

    • WE Communications

    • Cella

    • Dragonfly

• Dice Career Insights (Blog posts, website copy, newsletters, B2B content, interviews, white-papers, and studies)

• The Next Web

• Recruiting Daily

• Setapp

Links to some of my work 

If you need more examples, please click HERE to request via email

• https://www.adp.com/-/media/Who%20We%20Are/PDF/Business-Resiliency-Brochure.ashx?la=en&hash=0125A6ECCCF06EDBF9E503030B18EA7023358032 

• https://www.adp.com/spark/articles/2021/07/trends-in-business-continuity-and-the-impact-on-hr-leaders.aspx 

• https://www.adp.com/spark/articles/2018/09/establishing-a-business-continuity-plan-for-inclement-weather.aspx 

• https://www.adp.com/spark/articles/2017/09/your-continuity-plan-should-include-alternative-payroll-options.aspx 

• https://www.adp.com/spark/articles/2020/11/flexible-payments-can-provide-the-continuity-plan-youve-been-waiting-for.aspx 

• https://www.ricoh-usa.com/en/newsroom/2021-08-31-ricoh-3d-for-healthcare-simplifies-physician-access-to-complex-replicas-of-patient-specific-anatomy 

• https://www.ricoh-usa.com/en/industries/healthcare 

• https://assets.ricoh-usa.com/j2jqn9lauv41/1tDlSB7bM4i2hqmAOHQbw2/c09e118d708c6756da1ce40a72444619/RICOH_3D_for_Healthcare_datasheet_August_2023.pdf 

• https://www.pfu-us.ricoh.com/resources/industry-briefs/provide-better-patient-care-with-high-quality-image-scanning 

• https://www.prnewswire.com/news-releases/ricoh-3d-for-healthcare-simplifies-physician-access-to-complex-replicas-of-patient-specific-anatomy-301366151.html 

• https://www.dice.com/ai-careers-and-resource-center 

I have covered a wide array of topics as a writer and editor, but I happily admit I'm not an expert on every topic. That's why I've distilled this list to reflect where my expertise is, and where I feel confident I can speak authirtatively about a topic. 

Expertise

• Technology

• Artificial intelligence (A.I.)

• Machine Learning (ML)

• SaaS

• Food

• MMA/UFC

• Auto

• Snowboarding and winter sports

• Golf

• Lifestyle

• Travel

• Liquor, wine, and beer

Authority

• Healthcare

• Investing

• Formula 1 (F1)

• Baseball

• Environmental issues

• Virtual Reality (VR)

• Augmented Reality (AR)

• Fashion

• Pop culture

• Music

Would you like to see my full resume/CV? Please click HERE to request it via email

My writing style is concise and clear. I believe in brevity, but also engaging the reader on their level. I like to have fun in my writing, but I'm cognizant my articles are not always a forum to wax philosophical.

When writing, I always try to return value to readers. I'm always thinking about SEO (word count, keyword inclusion, imagery, EEAT, etc.) when writing. I want readers to love the content, and I want that content in fron to fas many eyes as possible - organically.

My author profiles

• Autoblog

• RealTruck

• The Manual

• Dice Career Insight

• The Next Web

• SlashGear

• Android Authority