Practical ways to boost consumer engagement online

For independent contractor and branding expert William Seegmiller, one of the ways to capture a market is by boosting online engagement. Especially in this age of social media, people will be drawn to the brands that they keep on seeing on their feeds. From small businesses to big-name brands, the goal is to sustain a connection with the people who stumble upon their pages until they become buyers and loyal supporters. Here are some practical ways to boost consumer engagement online.

Create timely content meant for sharing

In this age of retweets and shares, one witty post from a brand can go far. Instead of just posting announcements, special offers, and reviews, businesses can shake it up by making timely content that shows their products while focusing on getting a reaction from their audiences. For this kind of content, brands can go a bit daring by commenting on events and trends. According to William Seegmiller, the key to getting a positive response is to make these posts relatable, informative, and easy on the eyes.

Let the customers talk

Whether it’s an influencer or an average social media user posting about their day, it’s important to welcome all sorts of feedback on a product. Comments, 24-hour stories, and photos are a great way to let the customers share their thoughts. To show that they have been heard, William Seegmiller recommends reposting the positive reviews. As for the negative ones, the branding expert says that businesses must also ask the consumers on ways to improve their product. In turn, they can offer a discount on their next purchase as a token of appreciation. Whether good or bad, a brand must be open to what the people are saying.

Share knowledge

Now that most of people’s socialization is done online, brands can target new audiences by sharing knowledge such as webinars, short tutorials, and even infographics. Aside from promoting the products, this can be a good avenue for businesses to have a conversation with new followers. Tapping the support of experts and influencers during these promotions will boost the credibility of a business.