In a modest studio setup in the UK, surrounded by vinyl sleeves, instruments, film equipment and radio scripts, Gina Sedman is quietly building something closer to an independent cultural ecosystem than a traditional music career.

An American-born soul artist, filmmaker, and media founder, Sedman relocated to the UK in 2023 and has since created an unusually self-contained creative world spanning music, film, radio, and publishing — all independently funded and operated.

Since her arrival, she has released four full-length albums in just 18 months, each written, produced, and engineered herself through her independent label Gico Music, which she runs as a family operation alongside her husband and manager, Andrew Sedman.

But music is only one part of the picture.

In the same period, Sedman wrote, directed, filmed, and edited a feature-length film titled Who’s Clyde, completed with a 30-person cast in just three months. The film is accompanied by a full original soundtrack album, released as an integrated creative companion piece rather than a separate project.

The film itself is a family-friendly comedy-mystery set in a stylised, 1970s-inspired world, blending soul music, humour, and narrative storytelling. At its centre is a neighbourhood legend known only as Clyde — a mysterious figure whose presence sparks rumours, misunderstandings, and a growing web of eccentric characters. As the story unfolds, two detectives are pulled into a chaotic investigation that shifts between comedy, intrigue, and unexpected revelation.

What makes the project unusual is not only its scale, but its structure. The cast is drawn largely from the UK soul radio and DJ community — including presenters from stations such as Mi-Soul Radio, Diverse FM, Soul Groove Radio, Rock 926, Starpoint Radio, and many others — many of whom are stepping into scripted performance for the first time. Alongside them are professional screen actors, creating a hybrid ensemble that blends broadcast culture with film performance in an unconventional way.

The film features established UK and international actors including Mark Springer, whose theatre work includes the Royal National Theatre, Royal Shakespeare Company, and Shakespeare’s Globe, alongside screen credits such as Shadow & Bone (Netflix), Doctor Who (BBC), Kingslayer (2022), Bull (2021) and Shadow and Bone (2021)  and EastEnders (BBC). He is joined by Theo St. Claire, known for roles in Foundation (Apple TV+), Guerrilla (Showtime/Sky Atlantic), and BBC dramas including Doctors and New Blood, as well as emerging performers Rian Pearl and Akin Shenbanjo Jr.