Best place to buy backlinks \ Linkatomic
Rating Score: 8.7/10
Catalogue richness:9/10
Features: 9/10
Value for money: 8/10
User experience: 8.5/10
Customer support: 8/10
Linkatomic is one of the best backlinking platforms on the market.
As an SEO strategist, I'm always on the lookout for tools that streamline one of the most challenging parts of our job: building quality backlinks at scale.
That’s why I decided to take a deep dive into Linkatomic, a guest-posting marketplace that’s been gaining traction since its launch. Founded in 2020 by Rubén Vázquez, Linkatomic has quickly grown to a catalog of over 20,000 publisher sites, positioning itself as the "Amazon of links."
But does it live up to the hype? While one review gives it a strong 8.5/10, it's worth noting that another in-depth analysis from early 2025 assigned it a more modest 6.5/10, ranking it #10 out of 18 global marketplaces.
My overall assessment lands at an 8.5, primarily due to the strategic value of its competitor analysis tool and the sheer richness of its media catalog for targeted campaigns. Here's my full breakdown.
✅ Massive Media Catalog: Access to over 21,000 trusted media outlets, including newspapers, specialized magazines, and niche blogs.
✅ Powerful Competitor Analysis: Features a unique "Competitors" tool that lets you find and replicate the backlink strategies of any well-ranked competitor.
✅ Full Campaign Control: Gives you complete control over the media, budget, anchor text, content, and target URL for your campaigns.
✅ Transparent Publisher Metrics: Provides key data for publisher sites, including Domain Authority metrics from Ahrefs, Moz, and Majestic, as well as organic traffic figures and traffic trends.
✅ Highly Accurate Country Filter: Unlike many competitors, Linkatomic's filter for traffic by country "works perfectly."
✅ Optional Copywriting Service: Offers content creation services for sponsored posts, with prices ranging from €14 to €56.
❌ Potentially Misleading Traffic Data: There are significant discrepancies between Linkatomic's reported traffic and data from tools like Semrush for some websites.
❌ Limited Filtering Options: The filters could be improved, specifically with the lack of a Semrush Authority Score (AS) filter.
❌ Reliance on Outdated Metrics: The platform primarily uses Moz Domain Authority (DA), a legacy metric that the source reviewer notes can be easily manipulated by "DR hackers," making it potentially unreliable for assessing a site's true authority.
❌ Singular Focus on Link-Building: The platform is focused solely on link-building and does not offer on-page SEO tools.
❌ No Real-Time Performance Tracking: There is no feature for real-time tracking of SEO performance resulting from the acquired links.
This is the first step to gain full access to the platform's marketplace and features.
Once inside, you can immediately start exploring the 21,000+ publishers. Use the filters for country, category, and price to narrow down the options relevant to your niche.
To organize your efforts, you can set up a project where you can begin building and tracking a custom link strategy for your own site or for a client.
Linkatomic is a marketplace designed to connect advertisers with publishers for the purpose of buying sponsored posts and backlinks. Its core function is to provide a streamlined, automated system for link acquisition while giving the user full control over the entire process.
Founded: 2020 by CEO Rubén Vázquez.
Headquarters: Madrid, Spain.
Catalog Size: Over 21,000 listings.
Market Rank: Positioned around #10 or #11 out of 18 global guest posting marketplaces in one 2025 rating. This positions it as a solid mid-tier contender in a crowded and competitive global market.
The platform works by allowing you to search its vast inventory of websites, analyze their key metrics, place an order for a sponsored post, provide your own content or have it written, and track the order until the link is published.
While Linkatomic does not have reviews on major platforms like Trustpilot, feedback from SEO professionals and customer testimonials on its site provide valuable insight into the user experience.
Customers praise the platform with phrases like "Quick, quality texts," "good prizes," and an "easy solution for increasing your brand visibility."
Across various reviews and testimonials, four key strengths are consistently mentioned:
Ease of Use: The platform is straightforward and easy to navigate.
Cost-Effectiveness: Users have full budget control and praise the "good prizes."
Quality & Results: The service is effective for improving SEO rankings and getting quality backlinks.
Customer Support: The support team is noted for being responsive and helpful.
As an SEO consultant, this is where I see the most value. The platform is built for scaling link-building campaigns across multiple clients. The ability to manage different projects from a single dashboard is essential for efficiency. More importantly, the advanced Competitors tool provides a significant strategic advantage, allowing us to reverse-engineer and replicate successful link profiles for our clients.
Businesses can use Linkatomic to gain visibility and authority by appearing in recognized online newspapers, specialized magazines, and niche blogs. This isn't just about SEO; it's about brand building.
Improving search engine rankings for key products or services.
Building brand authority by securing placements in niche-relevant media.
Driving referral traffic from high-authority websites.
Linkatomic is a two-sided marketplace. For publishers, it offers a straightforward way to monetize a website or blog. By listing their site, they can connect with reputable brands and advertisers looking to purchase sponsored posts, creating a new revenue stream.
The platform's services are centered around its core marketplace, with an optional add-on for content creation.
Marketplace Access to 21,000+ Publishers The primary offering is direct access to a massive catalog of websites ready to sell sponsored posts. Users can filter this network by category, country, DA, traffic, and price to find the perfect placement. The publisher network is diverse, including personal blogs, major online newspapers, and even university sites. Crucially, the Linkatomic team constantly reviews their network to ensure publishers are not penalized, are not link farms, and are not overloaded with spam.
Managed Copywriting Services For those who don't have the time or resources to create content, Linkatomic offers a copywriting service. You can have their team or the publisher themselves write the sponsored article for you. Prices for this service are quite reasonable, ranging from €14 – €56 depending on the article type and length.
Beyond the marketplace itself, a few features stand out for their strategic value.
The "Competitors" Tool This is Linkatomic's standout feature. It allows you to enter a competitor's URL and see a list of their backlinks. From there, you can identify which of those linking domains are in the Linkatomic marketplace and attempt to replicate those same links for your own site. This functionality is part of the 'Projects' tool, a feature that has become highly popular with users for transforming competitor analysis into an actionable link-building plan.
Campaign Management & Tracking The dashboard provides a centralized hub to create and manage your campaigns. You can track the progress of each link order—from initial purchase to publication—and receive notifications as soon as your links go live. This keeps the process organized, especially when managing multiple links at once.
Affiliate Program For digital marketers and content creators, Linkatomic offers an affiliate program. By recommending the platform, you can earn a commission for new users who sign up and make a purchase, providing an additional way to monetize your audience.
Before you start browsing, know what you're looking for. Establish minimum requirements for a target website, such as organic traffic (>10,000/month), a stable or growing traffic trend, a specific target country, and your budget (e.g., <$200).
Log in and use the platform's filters. Apply your criteria for category, country, and price to narrow the list of 21,000+ publishers down to a manageable number of relevant targets.
Click into the profiles of potential sites. Here, you need to manually review their organic traffic volume and historical traffic trend. Make sure the data aligns with your criteria.
Decide whether you will provide your own pre-written article to the publisher or if you want to purchase the add-on copywriting service directly from the platform.
Once you've chosen your site and content option, place the order. You can then use the campaign dashboard to track its status from processing to completion when the link is live.
💡First Order Tips:
Verify Traffic Data: Always double-check a publisher's traffic claims with a third-party tool like Semrush. The platform's data can sometimes be inaccurate, and this extra step ensures you're getting what you pay for.
Trust the Country Filter: The country filter is highly reliable. Use it confidently to ensure you're reaching your target geographic audience.
Look Beyond DA: Don't rely solely on the Moz DA score, which can be manipulated. Prioritize organic traffic volume and a stable or growing traffic trend as stronger indicators of a site's true authority and health.
Linkatomic is a solid contender in a very crowded market of link-building platforms. Its massive catalog and unique competitor analysis tool give it a real edge. In a recent global rating of 18 guest-posting marketplaces, it secured a spot around the #10 or #11 spot, proving it holds its own against established players.
If you're exploring all your options, other top-rated platforms in that same review include adsy, MeUp, iCopify and growwer, which are market leaders known for their vast inventories and comprehensive publisher metrics.