Best place to buy backlinks \ Growwer
Growwer is one of the best backlinking platforms on the market. I've recently spent time using Growwer, a platform designed to automate online reputation and link acquisition, with pay-per-placement prices starting from 100€.
In this review, I'll provide an in-depth look at its features, break down its core strengths and weaknesses, and help you decide if it's the right tool for scaling your own campaigns.
Rating Score: 8.8/10
Catalogue richness: 9.5/10
Features: 9/10
Value for money: 7.5/10
User experience: 9/10
Customer support: 8.5/10
✅ Massive and Growing Media Network: Growwer provides access to over 37,300 media outlets. The catalogue is constantly growing, with 685 new sites added in the last month alone, ensuring a fresh supply of opportunities.
✅ Global Reach: The platform allows you to publish content and acquire links in 136 countries, making it a powerful tool for executing international SEO campaigns.
✅ Advanced Automation and AI: Positioned as the "#1 tool in online reputation automation," Growwer uses sophisticated recommendation algorithms to find media where your specific target audience is located, saving hours of manual research.
✅ Quality Assurance: Every media outlet in the catalogue is manually reviewed and verified by the Growwer team. This ensures a high standard of quality and editorial adequation for your placements.
✅ Flexible Publishing Options: A standout feature is the ability to request publication in media outlets even if they are not yet registered on the platform. This is a critical advantage over competitors, as it means your strategy isn't limited by the platform's current catalogue. If a high-authority target site isn't listed, Growwer effectively becomes your outreach agent, saving you the negotiation and onboarding headache.
✅ Fully Managed Service: The "Delegate everything" option is a complete hands-off solution where Growwer's team defines the strategy, selects the media, and executes the entire campaign. This is ideal for agencies or businesses that want to scale without managing the day-to-day work.
✅ Powerful Chrome Extension: The browser extension is a massive workflow enhancement. It integrates directly with essential tools like Ahrefs, Semrush, Google, and ChatGPT, allowing you to check media availability and metrics without ever leaving your research environment.
✅ Free and Fast Onboarding: Registration is completely free, allowing you to get inside the platform, explore the interface, and assess its potential without any initial commitment.
❌ Limited Site Visibility Before Purchase: The platform describes its media outlets as "Semi-visible." For SEOs who prefer to analyze the full URL and backlink profile of a site before committing to a purchase, this can be a significant drawback.
❌ Opaque Pricing Structure: While prices start from a reasonable €100, there are no transparent pricing tiers. Final costs are provided via a personalized quote based on your campaign, which can make initial budget forecasting difficult.
❌ Primary Language Support: The source material explicitly lists English (EN) and Spanish (ES) as the primary languages available. This could be a limitation for users running campaigns that require native content in other specific linguistic markets.
The first step is a simple and free registration process. This gives you immediate access to the platform to explore its features and media catalogue.
Once inside, you define your primary goal. Growwer is built to handle multiple objectives, including Link building (SEO), Traffic generation, Online Reputation, or the new AI Visibility for getting cited in LLMs.
Based on your objectives and target audience, the system's algorithms and advanced filters propose a curated list of relevant, verified media outlets. You can sort and refine this list to find the perfect placements.
After selecting your preferred media, you execute the orders and can track their progress directly on the platform until publication. At this stage, you also have the option to engage the "Delegate everything" managed service to have the Growwer team handle the execution for you.
Launched in 2020 from Spain, Growwer positions itself as the #1 tool for automating online reputation and link building. It was created to replace slow, manual outreach processes with a data-driven software solution that connects advertisers with a massive, pre-vetted network of publishers.
Its core value propositions are:
Recommendation Algorithms: It automatically finds and suggests media outlets where your target audience is already active.
Verified Media: Every media partner is manually reviewed to ensure editorial quality and protect advertisers from low-value placements.
Publish Anywhere: It offers a unique service to facilitate publication even in media not yet registered in its system.
Negotiated Prices: Growwer works directly with advertisers and media owners to provide a competitive pricing offer.
The system is designed to facilitate campaigns for a variety of goals, from pure SEO link building to lead capture and securing brand visibility in Google News.
While there are no TrustPilot or G2 scores available in the source context, we can assess reliability from other signals. The Growwer Chrome Extension has a perfect 5.0 out of 5 rating from over 28 reviews on the Chrome Web Store, which is a strong indicator of user satisfaction.
Common themes from positive user feedback include:
Significant time-saving: Users consistently praise its ability to quickly verify if a site is available for a placement directly from the SERPs or other SEO tools.
Excellent integration: It works seamlessly within popular platforms like Ahrefs and Semrush, making it a natural fit for an SEO's existing workflow.
User-friendly: The interface is frequently described as intuitive, simplifying the otherwise complex process of link prospecting.
Responsive: Users appreciate the ability to request that new media sources be added to the platform, showing that the company listens to its user base.
From my perspective, this is where Growwer truly shines. The platform is built for scaling client work. The managed service allows an agency to industrialize its link building campaigns, delegating the tactical execution to Growwer's team while maintaining strategic oversight. The platform is designed to be scalable for both small freelancers and large agency structures, offering centralized reporting to manage multiple client projects efficiently. The Chrome Extension is a non-negotiable tool for any agency, drastically improving workflow efficiency during the prospecting phase.
Growwer is an excellent fit for in-house marketers and SMBs who want to simplify their netlinking efforts without needing deep, specialized SEO expertise. The benefits of AI-driven media recommendations and manually verified media are huge, as they significantly reduce the risk of acquiring toxic or low-quality links. Businesses can use the platform to run campaigns that directly support their bottom line:
Generate sales or capture leads.
Build a positive brand reputation.
Drive qualified organic traffic.
Achieve "SERP Monopoly" for high-value commercial keywords (a strategy where your brand dominates the first page of Google for a specific search term, pushing competitors down).
For publishers, Growwer offers a streamlined way to monetize their websites by selling sponsored articles. The platform’s focus on quality and editorial relevance is a key advantage, as it connects them with serious advertisers looking for placements that genuinely fit their audience. This avoids irrelevant or low-quality requests. Growwer provides a structured framework with clear traceability for managing orders and publications, making the entire process transparent and professional.
Growwer does not use a standard subscription or tiered pricing model. Instead, its offerings are based on the specific campaign objectives and the media you select.
The entry point is pay-per-placement, starting from €100. The final cost of any campaign is determined by a customized quote based on the project's volume, the specific media network you want to target, and your overall goals.
The Inventory: Where You Can Get Links
Blogs
Media Outlets
Forums
Niche Sites
Generalist Sites
PBNs
The Strategy: What You Can Achieve
AI Visibility
Link building (SEO)
Traffic generation
SERP Monopoly (SEO)
Online Reputation
Visibility in “News”
This is Growwer's fully hands-off solution. If you're short on time or resources, their in-house team handles the entire link building process for you. The process is simple:
They define the strategy based on your business objective.
They select the most appropriate media according to your budget.
They execute the orders and manage them through to publication.
Throughout the process, you retain oversight and can always check and review the work being done on your behalf.
For any hands-on SEO, the Chrome Extension is unequivocally Growwer's killer feature. It acts as a "toolkit" that integrates directly into the platforms you already use every day, including Google, Ahrefs, Semrush, Sistrix, and ChatGPT. It's a non-negotiable part of my prospecting workflow now.
Its primary function is to overlay Growwer data onto these sites.
As you browse the web or analyze competitors, the extension lets you instantly see if a media outlet is available on Growwer, view its key metrics, and check publication costs—all without switching tabs. This saves an immense amount of research time and makes the entire prospecting and outreach workflow dramatically more efficient.
Start by defining your primary objective (e.g., SEO link building for a specific keyword cluster) and establishing your total budget.
Use Growwer's advanced filters to search its database of 37,300+ media across 3,180 categories. You can filter by country, language, metrics, and more.
Review the AI-recommended media outlets. The platform provides key metrics to help you assess their relevance and authority in relation to your target audience.
Once you've selected your desired media, place your order. You can specify whether you will provide the content yourself or use Growwer's included content redaction service.
Monitor your campaign's progress through the centralized dashboard, from order placement all the way through to final publication.
💡First Order Tips:
Start with a Pilot: Before committing to a large-scale campaign, test the platform with a small pilot project to evaluate the process, communication, and overall media quality.
Use the Chrome Extension: Install the extension immediately. It will make your media prospecting from Google SERPs, Ahrefs, or Semrush infinitely faster and more efficient.
Consider the Managed Service: If you are short on time or need to scale campaigns for multiple clients, request a demo of the managed service. It can be a cost-effective way to delegate execution while you focus on strategy.
In summary, Growwer excels as an automation and delegation engine for link building at scale. Its massive, vetted catalogue and managed service options make it a powerful choice for agencies and businesses that need to operate efficiently.
However, the netlinking and sponsored content market is crowded, and Growwer is just one of many players. While this review has focused exclusively on its offerings, it's important to know that powerful alternatives exist. Depending on your needs, you might also consider platforms like Linkatomic, Adsy, MeUp or PrNews.
Ultimately, choosing the right platform depends on your specific needs, including budget, desired level of automation, target markets, and preference for visibility into site URLs. A detailed comparison of these platforms may be a topic for a future article.