Best place to buy backlinks \ Adsy
Adsy is one of the best backlinking platforms on the market. With a network of over 90,000 publisher sites and services like copywriting starting from as low as $25, Adsy presents a compelling case. In this review, I'll break down its features, strengths, and weaknesses to help you decide if it’s the right fit for your SEO strategy.
Rating Score: 8.2/10
Catalogue richness: 10/10
Features: 8/10
Value for money: 7/10
User experience: 8/10
Customer support: 8/10
✅ Vast Publisher Network: With an inventory of nearly 100,000 publisher sites, the selection is enormous. You can find high-quality link opportunities in almost any industry or niche.
✅ Detailed & Transparent Metrics: Each publisher listing is packed with data, including traffic stats from Ahrefs and Similarweb, and key authority metrics. While it includes legacy scores like Moz DA, the inclusion of Semrush's Authority Score (AS) is particularly valuable, as it's widely considered a more reliable, manipulation-resistant metric in the post-Useful Content Update era.
✅ Robust Filtering System: The platform’s filters are powerful, allowing you to quickly narrow down the massive inventory by metrics, price, country, and category. The "verified publishers" filter is especially useful for finding pre-vetted, higher-quality sites.
✅ Flexible Content Options: You have three choices for content: provide your own finished article, have the publisher write it, or use Adsy's dedicated copywriting service, which starts at just $25.
✅ User-Friendly Interface: The user dashboard is consistently described as clean, intuitive, and easy to navigate. This makes it simple to find what you need, place orders, and track progress without a steep learning curve.
✅ Responsive Customer Support: User feedback consistently praises the support team for being prompt, professional, and effective at resolving issues or disputes between buyers and publishers.
❌ Mandatory Upfront Deposit: Users must make a minimum deposit of $25 to unlock full platform functionality, including the ability to see publisher URLs. Funds must also be added in $25 intervals. While a minor hurdle, think of it as a pre-funded wallet rather than a fee, as the entire amount is usable for orders.
❌ Quality Varies: In a marketplace this large, there are inevitably some subpar websites mixed in with the gems. This isn't a deal-breaker, but it means you must commit to a thorough vetting process rather than blindly trusting every listing.
❌ Hidden URLs for New Users: You cannot view the actual publisher site URLs until you make your first deposit. This prevents you from fully browsing the inventory before committing funds to your account balance.
❌ Inconsistent Turnaround Times: Since you are working with thousands of independent publishers, delivery times for guest posts can vary significantly from one order to the next.
The sign-up process is standard. Be aware that Adsy offers a $10 welcome bonus if you top up your balance within the first four hours of registering.
To view all publisher URLs and gain full access to the marketplace, you must make a one-time minimum deposit of $25. This isn't a fee; the money is added to your account balance and can be used to pay for your first orders.
Once the deposit is made, you can search, filter, and view the entire inventory of publisher sites, allowing you to begin shortlisting potential link-building opportunities.
Founded in 2017 and publicly launched in early 2018, Adsy was created to automate and streamline the often-manual process of link-building outreach. It has since grown into one of the largest guest-posting marketplaces in the world.
It serves as a guest-posting marketplace that connects advertisers (buyers) with a vast network of publishers (website owners).
It simplifies the process of buying and placing guest posts on relevant websites to build high-quality, authority-boosting backlinks.
Its primary goal is to help businesses improve their SEO performance, grow brand recognition, and increase referral traffic.
The process is simple. Buyers use Adsy's detailed filters to find relevant publishers in their niche. They then place an order for a guest post and can track its progress from creation to publication. On the other side, publishers monetize their websites by accepting and completing these orders.
Based on public feedback, Adsy is considered a legitimate and reliable platform. It holds a strong 4.6 out of 5 stars on Trustpilot from 202 reviews, where users consistently praise it as an effective tool for link building.
One point of concern for SEOs who value transparency is the anonymity of Adsy's founders. As noted by other industry reviews, the co-founders are not publicly known and have reportedly requested their information be removed from public write-ups. While this doesn't impact the platform's day-to-day functionality, it's a factor to consider when evaluating long-term business partners.
Despite this, the top strengths frequently mentioned by users include:
Ease of Use: The platform is often described as intuitive, clean, and easy to navigate, even for beginners.
Cost-Effectiveness: Many users find the pricing reasonable and a good value compared to other link-building methods or alternative platforms.
Quality of Results: Users report positive SEO outcomes, including improved search rankings and increased domain authority resulting from the backlinks they acquire.
Customer Support: The support team is frequently highlighted as being responsive, professional, and genuinely helpful.
For agencies and in-house SEOs, Adsy is a powerful tool for scaling link-building efforts. The massive inventory means you can manage campaigns for multiple clients across different industries from a single dashboard. Features like detailed site metrics, whitelisting preferred publishers, and blacklisting irrelevant ones are essential for creating an efficient and repeatable workflow.
If you're focused on growing your own website's authority, Adsy offers a direct path to securing high-quality backlinks. You can find highly niche-relevant websites to build topical authority, a critical factor for improving organic rankings. For affiliate marketers, placing content on the right sites can lead to a significant surge in valuable referral traffic.
Adsy provides a cost-effective alternative to hiring an expensive SEO agency. The low entry point—a $25 minimum deposit—and a user-friendly interface make it accessible for business owners or freelancers to handle link-building in-house. It’s a practical solution for those who want to take control of their SEO without a massive budget.
Adsy operates on a marketplace model, not a tiered subscription service. This means you pay per guest post, and prices are set by the individual publishers.
Guest Post Marketplace: This is the core offering. Prices for guest posts vary widely depending on the publisher's site quality, traffic levels, and authority metrics (like DA and AS). You can find options ranging from under $50 to several hundred dollars.
Content Creation Services: If you don't want to write the article yourself, you have two options. You can pay the publisher to create the content, or you can use Adsy's in-house copywriting service. Prices for Adsy's writers range from $25 to $150+, depending on the article's length and complexity.
Platform Access Cost: Accessing the full marketplace requires a minimum balance deposit of $25. This amount is credited to your account and used to pay for your orders.
Adsy includes several features designed to make the link-building process more efficient.
Open Offers This feature allows you to post a task brief and let relevant publishers bid on your project. Instead of searching for sites, you can describe your needs and have interested publishers come to you with their offers. This is ideal for users who need a regular stream of sponsored content and want to see a variety of options.
Whitelisting & Blacklisting To streamline your workflow, you can save preferred publishers to a "whitelist" for quick access on future projects. Conversely, if you keep seeing sites that aren't a good fit, you can add them to a "blacklist" to permanently remove them from your search results.
Recommended Sites For users short on time, Adsy provides a curated list of high-quality sites compiled by its internal SEO specialists. This serves as a pre-vetted starting point, helping you find reliable publishers without having to perform as much manual analysis.
Use the robust filters to narrow down the vast inventory. You can filter by metrics like Semrush AS, traffic volume, country, and category. Your first and most critical step should be applying the "verified publishers" filter. This single action will significantly improve the quality of your results and save you from vetting low-quality sites.
Once you have a manageable list, carefully examine the detailed metrics for your top choices. Pay close attention to traffic trends (is it growing or declining?), geo-distribution, and authority scores like DA, DR, and AS, placing more weight on the Semrush AS to ensure the site's authority is genuine and not just easily manipulated.
On the listing of the publisher you've chosen, click the "buy publication" button to begin the ordering process.
Create the task by specifying your requirements. Here, you'll choose who will write the content (you, the publisher, or Adsy), provide the target URL(s) for your backlinks, and input your desired anchor text.
Submit the task and monitor its status in the "Tasks" section of your dashboard. This is also where you can communicate directly with the publisher if you have any questions or need to provide additional information.
💡First Order Tips:
Start by making the minimum $25 deposit to unlock the platform fully and test its features without a large commitment.
Begin your search by applying the "verified publishers" filter. This instantly narrows your results to a more reliable pool of websites.
Consider placing a single, smaller order (e.g., under $200) to evaluate a publisher's content quality and turnaround time before committing to larger or more expensive campaigns with them.
While Adsy is a top player in the guest-posting space due to its massive inventory and detailed metrics, it's not the only option available. If you're looking to explore other platforms, some alternatives worth checking out include Getalink, Linkatomic, Growwer or iCopify for different marketplace experiences.