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In the program we offer 12 different educational modules with topics that are relevant when starting a business! Each module includes 6 h spread over two sessions and an assignment that you do in between the two sessions.
You have the opportunity to participate in all modules if you want, but you need to attend at least 3 modules.
Evaluate and select
business ideas
Finding, analyzing, developing and communicating business models & project ideas. Using business canvas (EST)
Skills: can strategically evaluate and select business ideas, relate them to personal & team goals
Short description:
In our two sessions, the participant will learn what a business model is, the different types of business models, how to find business ideas, how to choose the right business model, and the basics of the Business Model Canvas and Value Proposition Canvas. Additionally, the participant will learn how to progress from idea to execution. These sessions cover the very first, but necessary, steps of starting a business.
Learning Methods
Methods used: discussion, group assignments, presenting, learning by doing
Learning Environment
The learning environment is inclusive, open, engaging and safe. No question is a silly question!
Lecturer Triinu Hansen has been active in the startup landscape since 2018. She has been a co-founder and served as COO at various hardware and software startups. Triinu has mentored startups in various programs and guides startups and executives in planning, goal setting, and creating effective business and personal systems
Date: 6 May (part 1) 8 May (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Register for BUSINESS IDEAS here!
Watch part 1 here!
Watch part 2 here!
Do the math- your product price/value/finances
Skills: skills to understand the economic concepts, pricing and skills to build your budget.
In this module you will learn how to find the ideal price for your product, how to calculate your product’s actual (and average) selling.
Lecturer - LIENE ŽĪGURE
Liene's journey from leading the largest language school in the Baltics as CEO at the age of 22 to co-owning and managing finance at a UK-based digital agency showcases her diverse expertise in budget management across both large businesses and start-ups.
With a background in finance and management accounting from her studies in the UK, Liene brings a wealth of experience to the table. Her proficiency extends from pricing products to comprehensive financial forecasting, and assisting businesses to navigate the intricacies of numbers while trying to keep it as simple as possible for non-finance professionals.
Aim - gain knowledge and skills about the topic, become more competent. Find out first what the possible target customer is, customers' expectations, pricing strategy.
Methods- formal information (theory) and non-formal education methods, such as storytelling, debates etc.
Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) - online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.
Desired outcomes- knowledge about ideal price for your product and how to build your budget.
Homework for participants for future development: using free online tools, such as google sheets templates for managing finances and budget, create a template that will work for your business.
Date: 13 May (part 1) 15 May (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Risk management
Skills: skills to work with risk analysis and how to minimize and manage the risks. Risk Avoidance. Risk Reduction. Risk Transfer. Risk Retention.
Lecturer -MONIKA CĀLĪTE
Monika Diana Calite, international speaker and trainer, a professional growth and business coach who helps ambitious women achieve financial and professional breakthroughs. Founder of Break the Loop app and personal growth platform Mindwisecoach (https://www.mindwisecoach.com/), Riga Business School Innovation Academy alumni.
Aim - gain knowledge and skills about the topic, become more competent, develop critical thinking skills. Learn to identify, assess and control threats to an organization's capital and earnings. Risk Avoidance. Risk Reduction. Risk Transfer. Risk Retention.
Methods- formal information (theory and tasks) and non-formal education methods, such as storytelling, debates, analyzing information, creative and critical thinking skills, etc.
Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) - online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.
Desired outcomes- knowledge about how to manage possible future risks, evaluate them and overcome them. Created a cycle of risk review that will be used in future.
Homework for participants for future development: identify possible risks, create a cycle of risk review - Identify the risk. Analyze the risk. Evaluate or rank the risk. Treat the Risk. Monitor and review the risk.
Date: 20 May (part 1) 22 May (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Market analysis
- unique selling point
Skills: Skills to analyze the market and find the strategies for sales
Lecturer: Diāna Ņikitina
Diāna Ņikitina is a boss babe, brand strategist, lecturer and mentor.
She helps to build authentic and passion driven businesses that bring in the money.
Expect miracles and expect to have fun.
Aim - gain knowledge and skills about the topic, become more competent, develop critical thinking skills, analyzing skills and learn strategies about market analysis and how to sell.
Methods- formal information (theory) and non-formal education methods, such as storytelling, debates etc.
Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) and online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.
Desired outcomes- knowledge about ideal price for your product and how to build your budget.
Homework for participants for future development: assessment of a market within a specific industry. Find out dynamics of your market, such as volume and value, potential customer segments, buying patterns, competition, and other important factors.
Date: 26 May (part 1) 28 May (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Future vision- vision board- short and long goals
Skills: Skills to vision the future and to set efficient goals
Lecturer - MADARA MEIERE
Madara left the corporate environment to fulfill her dream and since 2020 is a professional fitness and nutrition coach. Since changing her path she has turned her passion into business. Determination has brought her into writing a book, founding her own brand Madaracoaching, having multiple collaborations with famous brands and you can download her application Coach M to track your healthy habits. Also you can watch her on TV as a host on her co produced show.
Aim - gain knowledge and skills about the topic. A vision defines the optimal desired future state; it tells of what you would like to achieve over a longer time. Vision can be a personal “why” or the organization's internal purpose of existence.
Methods- formal information (theory) and non-formal education methods, such as storytelling, debates, vision board created by learning to use digital tools, etc.
Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) - online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.
Desired outcomes- knowledge about creating future vision - professionally and personally. Created a vision board. Tools of future development.
Homework for participants for future development: A vision statement describes the future aspirations of the organization. It defines the dream, the long-term goal, and the unconditional direction where the organization is heading. Develop your future vision.
Date: 2 June (part 1) 5 June (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Register for FUTURE VISION here!
Watch FUTURE VISION Part 1 here!
Design Thinking: Learn & Apply the Basics
Skills: applying design thinking to address real-world challenges creatively
Aim: introduce participants to the principles and practices of design thinking, empowering them to approach problems with a user-centered mindset.
Focus: how to empathize with users, define clear problem statements, ideate and validate creative solutions.
Key topics:
importance of human-centered design.
overview of the Design Thinking process.
real-world examples of design thinking in action.
understanding user needs and perspectives
tools for empathy: creating empathy maps
framing the problem and tools for ideation
integrating user insights into value propositions
validating ideas:prototyping and testing
Learning Methods
Methods used: lecture, discussion, individual assignment, peer coaching, learning by doing.
Focused examples and exercises relevant to entrepreneurial challenges.
Learning Environment
The learning environment is inclusive, diverse, open, engaging and psychologically safe
Speaker:
Maret Ahonen is an experienced leader in incubation programs, with extensive expertise in supervising and coaching early-stage startups on an international scale at the Tartu Centre for Creative Industries and Uni Tartu. She excels in coaching and in facilitating workshops on business modeling, design thinking, and pitching. As a lecturer, at the Uni Tartu she has taught management communication and played a pivotal role in building networks and managing apprenticeship programs for girls, fostering growth and empowerment. She is passionate about guiding others toward success and innovation.
Date: 10 June (part 1) 12 June (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Digital marketing
Skills: How to choose tools, where to be seen, skills to creative efficient contents
In this module, you will discover how to leverage the potential of efficient content development to attain your objectives and advance even further. Explore the theories and transform them into tangible strategies that you can apply to your content development efforts.
Speaker: Candyce Costa
Candyce Costa is a skilled professional who specializes in digital marketing, social media, and PR in the web2/web3 space with prior experience working with prominent companies such as Microsoft, Xbox, and Xerox. Apart from her professional expertise, Candyce is an active Crypto and NFT investor with a passion for virtual spaces, where she strives to initiate conversations on web3, metaverse, NFTs and all their related aspects. Additionally, she is the founder of Female Tech Leaders Magazine/Community, aimed at bringing together women in tech and web3 and NFTLab to provide people with education on web3 and metaverse through engaging content and online events.
https://www.linkedin.com/in/candycecosta/
Date: 5 August (part 1) 7 August (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Teams and Communication
Skills: communications skills, team process, skills to build a team
In this module you will learn the skills of teamwork and group development. How can you use the power of effective teamwork to reach your goals and go further? Dive into the theories and turn them into practical actions in your team.
Speaker: Josefine Arenius
Josefine is one of three founders of the work collective We Are Mountain. They help individuals and companies to understand culture- and generation- differences. She is the author of the book “When you lead” about leadership and group development. Josefine is from Sweden and loves to mentor entrepreneurs and future leaders.
https://www.linkedin.com/in/josefine-arenius-3163434a/
Date: 14 August (part 1) 20 August (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Me as a leader - self-evaluation and stress management
Skills: developing self-management skills and leadership skills as a future leader
The aim of the training workshop:
The objective of the training workshop is to provide tools to develop self- management and leadership skills
Provide knowledge and understanding of most important leadership skills and how to develop them
Learn about Fixed and Growth Mindset theory based on psychologist Carol S. Dweck work on motivation and mindset.
Learn about importance of emotional intelligence and how to train that in yourself
Share insights and best practices of becoming future leaders
Learning methods
Methods used: discussion, individual and group assignments, 1:1 coaching, learning by doing and experimenting
Speaker: Ester Eomois
Ester teaches leadership and management-related subjects at Estonian Business School. In recent years, her topics have expanded to include "the future of work" and "strategic leadership in high-performance teams." She was nominated best MBA Lecturer of 2024 in EBS this September.
Ester is characterized by a unique combination of a strong academic background and the ability to effectively communicate this knowledge, along with long-term, diverse work experience ranging from top executive positions in international corporations to startups.
Her inspiring presentation style and insightful approach to topics have led her to work with several top universities and summer schools across Europe. She has been teaching several times at WU in Austria, Prague University of Economics and Business , ESIC Business School. She is frequent speaker in leading Estonian business conferences and working with young people.
Date: 26 Augusti (part 1) 28 Augusti (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Storytelling: For Personal and Company Triumph
Skills: developing storytelling skills in all areas of communication
The aim of the training workshop:
The objective of the workshop is to provide storytelling tools to develop different aspects of communication – from pitching to (social) media to networking
Provide knowledge and understanding of what is storytelling, how and why it works.
Learn about how to be memorable, how to engage audiences and their brain chemistry.
Learn about the importance of authenticity in personal and company branding.
Share tried and tested exercises and prompts for practicing your skills.
Methods used: lecture, individual assignments, discussion, learning by doing and experimenting
Speaker: Eia Uus is the author of nine books in Estonian, a columnist and journalist, mentor and speaker. In addition, she has worked in advertising, branding, PR and communication in various industries, including start-ups and media. When it comes to storytelling, she is passionate about the mechanisms and data, the science of storytelling.
Date: 2 September (part 1) 4 September (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Mastering Web
Skills: Tips and tricks on creating your website.
Text: In this module, you will learn how to build your first website, how to use wireframes to create effective webpage designs, what tools to use, latest trends and brief summary of what is websites, servers and domains
Speaker: Gunta Kļava
Gunta Kļava is a software engineer currently working as a frontend developer at Printful.
Apart from her professional life she is a passionate developer and tech enthusiast, helping small businesses with technology solutions and actively participating in different projects, improving her skills in tech, business and entrepreneurship.
Date: 9 September (part 1) 11 September (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
Love Sales
Skills: sales techniques, sales channels
The undeniable truth is that without effective sales, a business cannot prosper. During this interactive course, we will show that selling is primarily about being responsive, understanding people and their problems. We want to show you how to sell without selling. We will delve into the art of relationship building and unveil the power of seemingly mundane activities like mingles, daycare pickup, or a bus ride.
We will also look at how sales are affected by other parts of the company, as effective sales require that all parts are connected and functioning. Here we also look more theoretically at sales, the sales process and support systems that exist.
Finally, we will reflect and do exercises to support you in finding your personal style to become a successful seller. What strengths do you possess that can be useful in different sales situations?
Speaker: Pia Engvall
Pia has more than 30 years of experience in digitization. Sales is a critical ability in a thriving business. Throughout her professional life, she has been working with sales without calling herself a salesperson. She start loving Sales when she understood that Sales was about helping customers to solve a problem more than to try to convince a byer. Through the ability to create relationships, being responsive and courageous, she has successfully helped clients in both the private and public sector.
Pia is an experienced educator and lecturer. She is passionate about entrepreneurship and sustainability. She has worked as a CEO, run her own companies, but also assisted as a mentor to StartUps. As CEO, Pia implemented a new delivery model towards the customer. This enabled successful growth with increased turnover and profit margin, while employee satisfaction increased. Pia is convinced that by working with what is fun and developing, you deliver better results. This leads to satisfied customers, which simplifies sales. Ultimately, both turnover and profit increase.
Date: 16 September (part 1) 18 September (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)
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