MODULES 

Skills:  skills to understand the economic concepts, pricing and skills to build your budget. 

In this module you will learn how to find the ideal price for your product, how to calculate your product’s actual (and average) selling.

Lecturer - LIENE ŽĪGURE 

Liene's journey from leading the largest language school in the Baltics as CEO at the age of 22 to co-owning and managing finance at a UK-based digital agency showcases her diverse expertise in budget management across both large businesses and start-ups. 

With a background in finance and management accounting from her studies in the UK, Liene brings a wealth of experience to the table. Her proficiency extends from pricing products to comprehensive financial forecasting, and assisting businesses to navigate the intricacies of numbers while trying to keep it as simple as possible for non-finance professionals.

Aim - gain knowledge and skills about the topic, become more competent. Find out first what the possible target customer is, customers' expectations, pricing strategy.

Methods- formal information (theory) and non-formal education methods, such as storytelling, debates etc.

Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) - online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.

Desired outcomes- knowledge about ideal price for your product and how to build  your budget.

Homework for participants for future development: using free online tools, such as google sheets templates for managing finances and budget, create a template that will work for your business. 

Date: 11 June (part 1) 13 June (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills:  skills to work with risk analysis and how to minimize and manage the risks. Risk Avoidance. Risk Reduction.  Risk Transfer.  Risk Retention.

Lecturer -MONIKA CĀLĪTE

Monika Diana Calite, international speaker and trainer, a professional growth and business coach who helps ambitious women achieve financial and professional breakthroughs. Founder of Break the Loop app and personal growth platform Mindwisecoach (https://www.mindwisecoach.com/), Riga Business School Innovation Academy alumni.

Aim - gain knowledge and skills about the topic, become more competent, develop critical thinking skills. Learn to identify, assess and control threats to an organization's capital and earnings. Risk Avoidance. Risk Reduction.  Risk Transfer.  Risk Retention.

Methods- formal information (theory and tasks) and non-formal education methods, such as storytelling, debates, analyzing information, creative and critical thinking skills, etc.

Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) - online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.

Desired outcomes- knowledge about how to manage possible future risks, evaluate them and overcome them. Created a cycle of risk review that will be used in future.

Homework for participants for future development: identify possible risks, create a cycle of risk review - Identify the risk. Analyze the risk. Evaluate or rank the risk. Treat the Risk. Monitor and review the risk.

Date: 18 June (part 1) 20 June (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills:  Skills to analyze the market and find the strategies for sales

Lecturer: Diāna Ņikitina

Diāna Ņikitina is a boss babe, brand strategist, lecturer and mentor.

She helps to build authentic and passion driven businesses that bring in the money.

Expect miracles and expect to have fun.

Aim - gain knowledge and skills about the topic, become more competent, develop critical thinking skills, analyzing skills and learn strategies about market analysis and how to sell.

Methods- formal information (theory) and non-formal education methods, such as storytelling, debates etc.

Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) and online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.

Desired outcomes- knowledge about ideal price for your product and  how to build  your budget.

Homework for participants for future development: assessment of a market within a specific industry. Find out dynamics of your market, such as volume and value, potential customer segments, buying patterns, competition, and other important factors.

Date: 16 July (part 1) 18 July (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills:  Skills to vision the future and to set efficient goals

Lecturer - MADARA MEIERE

Madara left the corporate environment to fulfill her dream and since 2020 is a professional fitness and nutrition coach. Since changing her path she has turned her passion into business. Determination has brought her into writing a book, founding her own brand Madaracoaching, having multiple collaborations with famous brands and you can download her application Coach M to track your healthy habits. Also you can watch her on TV as a host on her co produced show. 

Aim - gain knowledge and skills about the topic. A vision defines the optimal desired future state; it tells of what you would like to achieve over a longer time. Vision can be a personal “why” or the organization's internal purpose of existence.

Methods- formal information (theory) and non-formal education methods, such as storytelling, debates, vision board created by learning to use digital tools, etc.

Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) - online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.

Desired outcomes- knowledge about creating future vision  - professionally and personally. Created a vision board. Tools of future development.

Homework for participants for future development: A vision statement describes the future aspirations of the organization. It defines the dream, the long-term goal, and the unconditional direction where the organization is heading. Develop your future vision.

Date: 6 August (part 1) 8 August (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills:  Comprehends the crucial role of design in the development of compelling products and services.

Aim: This course equips students with the foundational methods and tools, essential for creating competitive products and services that prioritize user needs. 

Focus:  The course emphasizes understanding user needs and seamlessly integrating them throughout the development process.

Key Topics:

• The Power of Design: Explore the definition and value of design as a strategic driver for success.

• Designing for Success: Gain an introduction to the principles of product and service design.

•  A Framework for Innovation: Master the design thinking methodology and its application in the design process.

• User-Centric Design: Dive into user-centered design to effectively understand and meet user needs.

• Emerging Trends:  Stay ahead of the curve with insights into contemporary trends in product and service development, including sustainability, agile methodologies, and minimum viable solutions.
  
  

Learning Methods

Methods used: lecture, discussion, individual assignment, peer coaching, learning by doing.

Learning Environment

The learning environment is inclusive, diverse, open, engaging and psychologically safe.

Lecturers: 

Ruth-Helene Melioranski is a strategic service designer with more than 20 years of experience in developing products, services and design strategies, focusing on how design can tackle societal challenges.

Currently she is the Dean of Design at the Estonian Academy of Arts. Before her deanship, she developed the Design & Technology Futures MSc and supervised student teams with their design-driven innovation projects at Tallinn University of Technology. She was the founding head of the Estonian Design Centre and leader of the Estonian Design Year 2006.

Geroli Peedu is a senior service designer. For the last 15 years, she has been working in the technology sector developing digital services for governments, finance, telecom, healthcare and industrial sectors. Her main focus is on digital user experiences.

Currently she is a freelance design consultant and lecturer. Previously she was a Chief Design Officer at Nordic Institute for Interoperability Solutions providing strategic direction in the areas of user experience and service design for developing data exchange layer X-Road and Lead Service Designer at Proekspert, a digital business transformation consultancy.

Date: 12 August (part 1) 13 August (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills: How to choose tools, where to be seen, skills to creative efficient contents

In this module, you will discover how to leverage the potential of efficient content development to attain your objectives and advance even further. Explore the theories and transform them into tangible strategies that you can apply to your content development efforts.

Speaker: Candyce Costa

Candyce Costa is a skilled professional who specializes in digital marketing, social media, and PR in the web2/web3 space with prior experience working with prominent companies such as Microsoft, Xbox, and Xerox. Apart from her professional expertise, Candyce is an active Crypto and NFT investor with a passion for virtual spaces, where she strives to initiate conversations on web3, metaverse, NFTs and all their related aspects. Additionally, she is the founder of Female Tech Leaders Magazine/Community, aimed at bringing together women in tech and web3 and NFTLab to provide people with education on web3 and metaverse through engaging content and online events.

https://www.linkedin.com/in/candycecosta/

Date: 27 August (part 1) 29 August (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills: communications skills, team process, skills to build a team

In this module you will learn the skills of teamwork and group development. How can you use the power of effective teamwork to reach your goals and go further? Dive into the theories and turn them into practical actions in your team.

Speaker: Josefine Arenius

Josefine is one of three founders of the work collective We Are Mountain. They help individuals and companies to understand culture- and generation- differences. She is the author of the book “When you lead” about leadership and group development. Josefine is from Sweden and loves to mentor entrepreneurs and future leaders. 

https://www.linkedin.com/in/josefine-arenius-3163434a/

Date: 11 September (part 1) 12 September (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills:  developing self-management skills and self-analysis skills

The aim of the training workshop: 

The objective of the training workshop is to provide tools to develop self-analysis and self-management skills. 

• Provide knowledge and understanding about Fixed and Growth Mindset theory based on psychologist Carol S. Dweck work on motivation and mindset.

• Provide skills and toolbox to practice growth mindset in everyday life.

• Understanding/Inspiration how to change things when change is hard.

Learning methods

Methods used: discussion, individual and group assignments, peer coaching, learning by doing. 

Learning environment

The learning environment is inclusive, diverse, open, engaging and psychologically safe. 

Merle Liisu Lindma background

Merle Liisu Lindma's academic path and career have been multifaceted. She graduated from Tallinn University with a master’s degree in physics and mathematics and from EBS master's program. She has worked as a manager in various companies such as GSK, Tallinna Vesi, Swedbank and as a strategic HR Business Partner in Microsoft for C-level managers of M365Core product. 

More information available at LinkedIn profile here.

Date: 17 September (part 1) 18 September (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills:  how to deliver the message, communicate with a wider audience. How to share your story

Workshop: What is the mind? What is projection? Prepare to embark on an extraordinary voyage, where you will be navigated through a meticulously curated curriculum that intertwines theory, practical exercises, and real-world examples of storytelling methods. Together, we will unravel the enigmatic art of narrative, unveiling its unparalleled power to metamorphose your brand from a mere entity into a mesmerizing persona.

Learning methods: The interactive Lecture-Discussion method ensures that you are not just a passive recipient of information but an active contributor to the learning process.

Learning environment: I prioritize and cultivate a space that is characterized by diversity, openness, engagement, and psychological safety. I celebrate the unique perspectives, backgrounds, and experiences that each individual brings to the table. Open dialogue, active participation, and collaborative interactions are encouraged, fostering an environment where everyone's voice is heard and honored.

Speaker: Johanna Nurm: 

Hi, I'm Jo! I'm a branding maestro and production virtuoso. With over a decade of running my own brand and showcasing my collections at the prestigious Paris Fashion Week, I've mastered the art of creating compelling brand stories and crafting powerful visual identities. After closing the curtains on my brand, I've embarked on a mission to help other brands tell meaningful stories. Armed with an unparalleled understanding of what makes hearts race and heads turn, my passion is to elevate brands to legendary status.

Date: 30 September (part 1) 2 October (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills: How to pitch, presentations techniques.

Text: In this module you will learn what your pitch means (sales pitch). What is in a pitch, what is called a pitch? Pitch in a business and what is a pitch in a project? Good examples, best practices and pitch making for your project. And of course - feedback from the lecturer.

Speaker: Viktorija Martinsone

Aim - gain knowledge and skills about the topic. How to pitch ideas in 6 simple steps.

Methods- formal information (theory) and non-formal education methods, such as storytelling, debates,

Structure: 2h interactive session with participants, where we give them theoretical information together with real life examples. 2h - individual work (homework) - online help from lecturer, if needed. 2h - session with lecturer to discuss the outcome of homework and answer questions. Review what we learned.

Desired outcomes- knowledge about creating pitch and why it's necessary. Learned how to make pitch successful. Tools of future development.

Homework for participants for future development: Find good examples, best practices and pitch making for a project/business. Learn from it. 

Date: 14 October (part 1) 17 October (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)

Skills: sales techniques, sales channels 

The undeniable truth is that without effective sales, a business cannot prosper. During this interactive course, we will show that selling is primarily about being responsive, understanding people and their problems. We want to show you how to sell without selling. We will delve into the art of relationship building and unveil the power of seemingly mundane activities like mingles, daycare pickup, or a bus ride.

We will also look at how sales are affected by other parts of the company, as effective sales require that all parts are connected and functioning. Here we also look more theoretically at sales, the sales process and support systems that exist. 

Finally, we will reflect and do exercises to support you in finding your personal style to become a successful seller. What strengths do you possess that can be useful in different sales situations?

Speaker: Pia Engvall

Pia has more than 30 years of experience in digitization. Sales is a critical ability in a thriving business. Throughout her professional life, she has been working with sales without calling herself a salesperson. She start loving Sales when she understood that Sales was about helping customers to solve a problem more than to try to convince a byer. Through the ability to create relationships, being responsive and courageous, she has successfully helped clients in both the private and public sector.

Pia is an experienced educator and lecturer. She is passionate about entrepreneurship and sustainability. She has worked as a CEO, run her own companies, but also assisted as a mentor to StartUps. As CEO, Pia implemented a new delivery model towards the customer. This enabled successful growth with increased turnover and profit margin, while employee satisfaction increased. Pia is convinced that by working with what is fun and developing, you deliver better results. This leads to satisfied customers, which simplifies sales. Ultimately, both turnover and profit increase.

Date: 29 October (part 1) 31 October (part 2)
Time: 17.00-19.00 (Sweden) 18.00-20.00 (Estonia, Latvia)