A website redesign proposal template is for leads who already have a site and pain. The structure overlaps a new-build proposal, but redesign work needs extra clarity on what stays, what gets rebuilt, and what migrates.
What to add beyond a net-new proposal
Current-state diagnosis. What is broken for users or the business: outdated layout, slow pages, confusing navigation, hard-to-edit CMS, poor mobile layout, or missing conversion paths. Keep it factual and short.
What you will keep vs replace. Brand assets, URL structure, blog content, integrations, analytics, and forms. Ambiguity here becomes unpaid archaeology mid-project.
Migration and content work. Who moves pages, who rewrites, who approves redirects, and who owns SEO cleanup after launch. Name owners.
Risk and downtime assumptions. Soft launch, staging, redirect windows, and what happens if content is late.
Redesign-specific exclusions. Refresh the homepage only vs rebuild every template. SEO audits, ongoing content strategy, and custom app work should be in or out on purpose.
Pricing still works best as tiers. Essential might mean homepage + key templates; Growth adds inner pages and an extra design round; Premium adds training, more migrations, or deeper QA. Put the math in a sheet that recalculates when page counts or rates change.
How to use the template
Duplicate the master for this lead. Fill intake with redesign constraints first. Choose a tier. Run exclusions and client responsibilities before the sales call promises extras. Export PDF; attach pricing if useful.
Who this is for: freelance web designers proposing redesigns for small businesses and brochure sites.
Who this is not for: enterprise replatforms that need RFP software, or anyone seeking a lawyer-drafted contract. SiteScope is not a law firm; nothing here creates an attorneyclient relationship. Prefer scope, exclusions, and a next-steps summary if you do not want terms language at all.
Product: Website Design Proposal Template Fillable Pack for Freelance Web Designers (SiteScope). $15. Instant download: fillable deck, three-tier pricing sheet, scope checklist, short instructions. Use the same pack for redesigns by filling the keep/replace and migration fields carefully.