Search engine optimization, also known as SEO is a process where the creator of a website optimizes the webpage it in a way that it is friendly for search engines such as Google search, Yahoo, Bing and others. This means the robots created by search engine companies can easily access your site and the site ticks all the important boxes, such as speed, accessibility, mobile friendly and more.

There are multiple search engines and browser out there, so the question is where to focus? I have a good news for you. Google Search has more tan 90% dominance on the search market, so you can basically ignore everything else, since Google will bring you the most traffic and uplift. There is also strategy to focus on the others, however this is for more experienced people, so I would not recommend that in the first step.

2nd point is that all the search engines are using similar methodology for ordering search results, which means if you make a site friendly for Google, you are automatically ranking higher also on other search engines.

To sum up: Google is the only search engine you should focus on.

Definitely go and try SEO site checkup or to Seobility to see how many parameter are relevant for higher ranking in Search engines. By default you should score somewhere between 60-80% without you doing anything.

When I was working with WordPress sites, this often started at 40%, which means I got a lot more work to do to rank pages higher.
What google Sites are doing well:

• Site speed - Google Sites are optimized for speed

• URL structure - URLs are created automatically and they contains keywords, which is a very important parameters

• Sitemap - Google Sites do not use sitemaps, since all pages have a link somewhere on the page, which means there are no hidden webpages that would require sitemap to work properly.

• Title, meta - all generated automatically.

• Optimized for mobile - all sites are responsive, which means they are optimized for tablets, mobiles and all screen sizes

As we proved in the previous section, Google Sites are doing the majority of SEO work and you have got only a few levers to pull. All of those evolve around content an its organization on the website. As it is said: content is the king:

• naming

• text length

• text structure

• keywords

• content

• url