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Many small business websites miss out on an easy link building strategy that allows website visitors to quickly share website content. This strategy is called social media sharing or social bookmarking.
When I bring social media sharing up to my small business clients, they often tell me they don’t have time for social media. (Which often leads to a lengthy discussion outside the topic of this article…) In response, I tell them that it doesn’t matter whether they use social media or not, because their website visitors probably use social media. And we can make it easy for those visitors to share links to their website all over the place with buttons.
haring Content with and without Social Media Buttons
First, I’m going to share some examples with you. You’ve probably even experienced these situations yourself many times.
In the examples below, I use Facebook, but in reality, the visitor can share content with any social media website such as LinkedIn, Pinterest, Google+, or StumbleUpon.
Which of the following do you think is easier?
Which of the following do you think is easier?
Social media sharing works like this:
A person visits your website and likes what you wrote on a web page or in an article.
They want to share your web page or article with their own friends on Facebook.
On your website, they click on the sharing button for Facebook.
The visitor’s Facebook feed is update with a link to your web page or article.
In comparison, this is what the visitor would do on a website without social media sharing buttons:
A person visits your website and likes what you wrote on a web page or in an article.
They want to share your web page or article with their own friends on Facebook.
They copy the URL of your web page or article from the browser.
They go to their Facebook profile.
They paste the URL as a link to your web page into their Facebook status.
They add an optional comment about the link and then Post it to their feed.
The Pros and Cons of Social Media Sharing
The Pros and Cons of Social Media Sharing
As with any approach in website design and SEO, there are tradeoffs of the best strategy to use. This often depends upon the content on your website and how your website is designed. Here are some things to consider before you dive in.
Pros
Pros
Use of social media sharing can add links to your website, increase website traffic, and enhance brand awareness
By reviewing the analytics from your social media sharing, you can determine the most shared pages and the most popular social media sites for your content. You can then use this information for developing future content and social media campaigns.
Cons
Cons
Because social media sharing uses code outside your website, it can slow down the loading of web pages
Showing counter buttons on seldom shared web pages can look like you don’t get many website visitors or that people don’t enjoy your content.
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