Logo

About the Logo

The logo embodies the concept of humans and nature together as one. The salmon represents fauna, and is crucial to Washington's ecosystem; the alder leaf represents flora and restoration, as it is one of the first to regrow after a fire or disturbance; and the cupped hand represents the responsibility we have as humans to take care of the earth.

The hand-drawn style of the logomark adds a human and organic touch, making the logo feel personable, down-to-earth, and friendly.

The font used for the logo is Pill Gothic 300mg Bold, which can be accessed via Adobe Fonts or purchased from MyFonts.com. The font for the tagline is Open Sans Regular Italic, which can be accessed and downloaded for free via Google Fonts.

Orientations

The logo is available in multiple orientations to ensure its legibility on various applications and design spaces.

Primary (horizontal)
Use this orientation whenever possible

Stacked
Use whenever the horizontal orientation isn't applicable (e.g. amongst other square logos, etc.)

Logomark
Use when space is limited (e.g., social media profile pictures, website favicon, etc.)

Color Variations

The logo is available in multiple color variations to provide enough contrast against different background colors.

Full Color
Use whenever possible and on white and light backgrounds

Black
Use when the full color logo isn’t applicable (e.g., black and white printing, etc.)

Reverse
Use on dark backgrounds

White
Use on dark backgrounds and when the reverse option isn't applicable

Sizing and Spacing

Minimum Size
The logo shouldn’t be used smaller than the minimum size, which is measured by its height.

With tagline
- Print =
- Digital = 55px
Without tagline
- Print =
- Digital = 18px

Clear Space
Text and other graphic elements should remain outside the clear space to ensure the logo’s prominence and visibility. The minimum amount of clear space is equivalent to the height of the “W” in Washington as shown in the red area.

Incorrect Usage

Avoid the following treatments in order to maintain the integrity of the logo and for brand consistency.

Don’t stretch or compress the logo. Resize the logo proportionally.

Don't change the colors. Use one of the color variations provided (see above).

Don’t add effects like shadows, gradients, embossing, or outlines.

Don’t tilt the logo. Keep it horizontal.

Don’t place over busy backgrounds.

Don’t rearrange elements or modify proportions.

Page updated

Google Sites

Report abuse