Brand House

The Big Idea

• Option 1: Everyone in Washington lives in a healthy and just environment, community, and economy.

• Option 2: In Washington state, nature and people live in balance for the flourishing of all.

Position

(What sets us apart?)

We recognize that community health and social and racial justice begins and ends with the land and waters. By centering those most impacted by climate injustice, we advance a future that equitably sustains us. We advocate for environmental action that protects and heals the environment.

The Promise

(How does WEC deliver on our position?)

We care deeply for the land, air, water, and communities that sustain us and act on that commitment through education, advocacy, and political action, representation, and reform.

What’s behind our promise?

Solidarity

• • What it means to our communities: Our communities see us show up alongside them, united in our power and connected for our common purpose.

The belief that racial justice and climate justice are inextricably connected.

• • What it means to our communities: We recognize the fight our communities face from multiple directions and systems, we do not shy away from issues that attempt to pit cultures against each other and show up for the communities we work with when they need us.

Develop, advocate, and defend environmental policies that transform our systems of power and restore balance in relationships with one another and with the land.

• • What it means to our communities:

    • We show up in the systems at play to advocate for positive change from within them using our power to direct the policies towards transformation, balance, protection, and representation.

    • We share our resources, power, and connection to campaign for elected officials who are represent our communities, priorities, and values.

    • In collaboration with communities we work to build awareness of environmental legislation and drive voter turnout.

Personality

Fierce

• We’re scrappy, “down to earth”, we’re ready fight the good fight

Inclusive

• We embrace diversity in our work and in each other

Responsive

• We know that climate change is an urgent issue but we’re measured in our work and intentional with our action

Connected

• We connect with voters, electeds, and leaders, we aim to be in good relations with all our partners and help work together for collective action

Heart

• We care about each other, about nature, and about this work. We lead with heart and humanity.