Search Advertising:
(Search Engine Marketing - SEM)
Search advertising involves showing ads in search engine results when users enter specific keywords. These ads appear as sponsored results on search engines like Google, Bing, and Yahoo.
Advertisers bid on keywords relevant to their business.
Search engines display ads when users search for those keywords.
Pay-Per-Click (PPC) Model – Advertisers pay only when someone clicks on their ad.
Text Ads – Standard ads appearing at the top or bottom of search results.
Shopping Ads – Show product images, prices, and store names (Google Shopping).
Call Ads – Click-to-call ads that allow users to directly call businesses.
High Intent Traffic – Users searching for specific terms are more likely to convert.
Cost-Effective (PPC Model) – You only pay for actual clicks.
Quick Results – Unlike SEO, which takes time, search ads generate instant visibility.
2.Display advertising:
Display Ads or Banner Ads)
Display advertising involves showing visual ads (images, videos, banners) on websites, apps, and social media platforms.
Advertisers create visual ads with images, videos, or GIFs.
Ads are placed on relevant websites through ad networks like Google Display Network (GDN) or social media platforms.
Targeting options include demographics, interests, retargeting, and placements.
Banner Ads – Static or animated ads placed on websites.
Video Ads – Appear on YouTube, Facebook, or within web pages.
Native Ads – Blend seamlessly into the website's content (e.g., sponsored articles).
Retargeting Ads – Show ads to users who have previously visited your website.
Great for Brand Awareness – Visually engaging ads increase recognition.
Wider Reach – Display ads can be shown on millions of websites.
Retargeting Opportunities – Helps re-engage visitors who didn’t convert initially.