web analytics and kpi's

• Historical Perspective on the development of web Analytics:

Web analytics has evolved significantly over time. Here's a simplified historical perspective:

1. 1990s – Log File Analysis

   • Websites stored visitor data in log files.

   • Basic metrics like page views and hits were tracked.

2. Early 2000s – JavaScript-based Tracking

   • Tools like Google Analytics (2005) introduced JavaScript tags for more accurate data collection.

   • Metrics like sessions, bounce rates, and conversions became popular.

3. 2010s – Big Data & Real-Time Analytics

   • Advanced tools (Adobe Analytics, Google Analytics 360) allowed in-depth tracking.

   • Real-time user behavior, segmentation, and multi-channel analysis improved insights.

4. 2020s – AI, Privacy, & Predictive Analytics

   • AI-powered insights and machine learning enhanced decision-making.

   • Privacy regulations (GDPR, CCPA) led to more ethical data collection.

   • Cookieless tracking and server-side analytics are becoming the future.