Description

For the project "Business Model Innovation", our team will be analyzing the business model of an operating healthcare company, which we will try to improve using digital innovation. The purpose of this project could be defined further as:

• Practice the skills to analyze companies’ existing value proposition through the lens of a business model.
• Practice creative skills to innovate the business model design.
• Practicing a balance between systematic analysis, creativity and business argumentation that helps to get a grip on a daunting task of innovation.
• Practicing skills of distributed collaboration.
• Deliver a feasible business model that is optimized through the use of digital innovation.

What kind of information will be provided on this website?

• A description of the current business model of an operating healthcare company that fits the following criteria:
  • Mid-size (101-500 employees)
  • Operating since at least 2012
  • Annual revenues of between €8M and €800M, or $10M and $1B.
  • Industries: healthcare, publishing, human resources
• An analysis of the company's current business model, using the framework of Johnson et al. (2008)
• An analysis of the current business model in light of the five strategic instances that may require the business model to change (using Johnson et al. 2008, p. 7)
• An extensive and straight-forward argumentation explaining what limitations of the existing business model can be solved through redesigning the business model
• A business model innovation, which is explained with the use of the framework of Johnson et al. (2008)