Attendees: All members

Tool: Skype

Preparation

Prior to this meeting, we had communicated via email and our WhatsApp group chat that we created. Moreover, we quickly agreed to work on the assignments using a shared Google Drive folder in which we can save all the information we gathered.

Agenda

Before this first meeting took place, we created an overview of the topics that we wanted to discuss:

1. Introduce ourselves to get to know each other
2. Establish the tools we will use to communicate
3. Set basic agreements on how to organize the teamwork
4. Create a planning for the first assignment
5. Discuss how we will find a company to analyze
6. Plan our next meeting

Discussion points and decisions

1. Introduce ourselves to get to know each other
   • We all started with introducing ourselves
   • We then elaborated on our careers and experience in digital innovation or business in general. Chen quickly mentioned that he has set up his own business and Matt told us that he is currently working for the university.
2. Establish the tools we will use to communicate
   • We agreed to communicate through WhatsApp for smaller decisions and general coordination and to use Skype for our face-to-face meetings. We also agreed that the use of the set-up Google Drive would be the most efficient tool to use for our information and writing our final deliverables.
   • We decided to meet every Tuesday at 6 PM (GMT) and arrange extra face-to-face skype meetings if necessary.
3. Set basic agreements on how to organize the teamwork
   • We ensured that we all had the same information regarding the assignment and that we all understood what needs to be done for the upcoming deliverables.
   • We went over the description of the assignments and the deadlines set for them.
4. Create a planning for the first assignment
   • For the first assignment, Matt offered to edit a video of all members introducing themselves and we all agreed to send him a video of about 1 minute in which we talk about ourselves along with some photos.
   • A deadline for the first assignment was set for Saturday the 23^rd of February 2019.
   • We also set a deadline for uploading our personal videos to drive on the 21^st of February.
5. Discuss how we will find a company to analyze
   • For the second assignment, we all agreed to search for companies in the healthcare industry and put the suggestions in our drive document, so a decision could be made later in the week.
6. Plan our next meeting
   • We scheduled our next meeting on Tuesday the 26^th of February to divide the tasks and make a planning for the second assignment.

After the meeting (decisions made via WhatsApp)

• We decided that Michelle and Lisette would create a website on which we will post our deliverables in order to keep people who are interested in our project updated on our findings.
• After narrowing down our options for companies to analyze, we chose HealthTap as the most suitable and interesting company for the project.

Attendees: All members , except Matt

Tool: Skype

Preparation

Prior to this meeting, we had submitted the first deliverable on the 24^th of February in the form of a video and a website. Moreover, after a long discussion, we agreed to analyze the company HealthTap for our second deliverable. Matt informed us 2 days prior to the meeting that he had to work during our scheduled meeting time, so we decided to screen record our meeting and post it on our shared Google Drive.

Agenda

Before our second meeting took place, we created an overview of the topics that we were planning to discuss:

1. Reflect on our collaboration and final result for the first deliverable
2. Divide the tasks for step 2 of the second deliverable (the current business model)
3. Set deadlines for all aspects of the second deliverable
4. Plan our next meeting

Discussion points and decisions

1. Reflect on our collaboration and final result for the first deliverable
   • We started the meeting by discussing the first assignment and possible improvements to our collaboration to work more efficiently. Chen accidentally overslept and joined the meeting a little later, which is why we spent quite some time talking about this.
   • We were all quite happy with our final product, both the video and the website, and our grade for the first deliverable.
   • We all agreed that we needed to set more deadlines for the second deliverable since we had some troubles with time management for the first deliverable.
   • We then discussed our collaboration and concluded that in order to work more efficiently, we should set clear guidelines for each task. While working on the first deliverable, we noticed that the information in each of our personal videos differed, which resulted in us having to refilm some of our vides. Therefore, for the second deliverable, we agreed to create a clear schedule, including the task division, deadlines, and content requirements.
   • We highlighted the importance of providing the used sources in the document.
2. Divide the tasks for step 2 of the second deliverable (the current business model)
   • The task division for step 2, namely analyzing HealthTap’s current business model using the framework by Johnson et al. (2008, is:
     • Customer value proposition – Michelle
     • Profit formula – Lisette
     • Key resources – Jayleen
     • Key processes – Chen and Matt
3. Set deadlines for all aspects of the second deliverable
   • We agreed to finish all aspects of the current business model around 3:00 PM (GMT) on Saturday the 2^nd of March and review others’ work (add comments, questions, suggestions for BM improvement, etc.). Our findings should be put in the word document ‘THE HEALTHTAP ANALYSIS’ in our drive.
   • A deadline for the written part of the second deliverable, including the current business model, a description of the driver for the improvement, a problem statement, our business model innovation, and the improved business model, was set for Tuesday the 5^th March. This would give us enough time to optimally integrate any feedback that we will receive on Wednesday in our class presentation.
4. Plan our next meeting
   • We scheduled our next meeting on the 2^nd of March at 6:00 PM (GMT) to analyze our findings on HealthTap’s current business model, discuss the possible innovations that we suggested in Google Drive, and divide tasks for the presentation and the 2-page summary.

Attendees: All members

Tool: Skype

Preparation

Prior to this meeting, all members had uploaded their findings on the current business model to our shared Google Drive so we could provide feedback on this during the meeting. Moreover, Lisette and Michelle gave a progress presentation on Wednesday and received feedback from their teacher.

Agenda

Prior to our third meeting, we created an overview of the topics that we were planning to discuss:

1. Discuss our progress
2. Discuss the feedback we received
3. Suggest possible business model innovations
4. Divide the tasks for the third step of the second deliverable
5. Plan our next meeting

Discussion points and decisions

1. Discuss our progress
   • We started the meeting by discussing our progress and providing feedback on the findings of each member. Michelle mentioned that the company’s current customer value proposition (CVP) is relatively broad and vague. Therefore, we discussed possible improvements to this CVP that we could implement through a business model innovation.
   • Lisette mentioned that she was having some trouble with determining the correct profit formula since HealthTap is a private company and does not publish their annual reports. Therefore, Chen asked his roommate, who studies finance, to help us with our profit formula and he suggested to use the data of a competitor to calculate estimates of HealthTap’s. We then concluded that it would be most efficient to use the annual reports of the direct competitor Teladoc.
2. Discuss the feedback we received
   • We then discussed the feedback that Lisette and Michelle received from their instructor about the company and the project. The teacher suggested doing some research on the security of the data HealthTap collects, which is something we are planning to use in our business model innovation.
   • We also discussed the advice their teacher provided on how to calculate the profit formula for the current business model.
   • The instructor also mentioned that our team was doing very well and that we should continue reflecting on our collaboration and progress as much as possible. Therefore, we decided to start all the upcoming meetings with an update on our progress.
3. Suggest possible business model innovations
   • Since some members are not yet finished with their analysis of the current business model, it was quite difficult to decide upon a business model innovation. Therefore, we decided to all suggest some possible ideas in our Google Drive, so we will have multiple options to choose from during our next meeting.
   • Jayleen mentioned that she had read an article about blockchain that we could use to improve the security of the customer data. We discussed this idea and decided that we could implement blockchain as an aspect of the business model innovation.
   • Jayleen had also downloaded the HealthTap app and found some possible improvements that we could base our business model innovation on.
4. Divide the tasks for the third step of the second deliverable
   • We decided that it would be most efficient if each member analyzed the same part of the new business model as they did on the current business model. This division is:
     • Customer value proposition – Michelle
     • Profit formula – Lisette
     • Key resources – Jayleen
     • Key processes – Chen and Matt
5. Plan our next meeting
   • We scheduled our next meeting on the 5^th of March at 6:00 PM (GMT, in which we are going to discuss our progress, create an action plan, and divide the remaining text. We also agreed that the written report of the second deliverable should be done on Tuesday the 5^th of March because Lisette and Michelle need this information for their progress presentation on the 6^th of March.

Attendees: All members , except Jayleen

Tool: Skype

Preparation

Prior to this meeting, Lisette and Michelle analyzed the industry that HealthTap is active in and concluded that HealthTap’s driver for change is a shift in competition. As a result, they came up with a suitable idea for the business model innovation that would create a competitive advantage for HealthTap. Jayleen had a class during our scheduled meeting time, so we recorded the meeting for her.

Agenda

Before this first meeting took place, we created an overview of the topics that we wanted to discuss during the meeting:

1. Elaborate on our progress
2. Choose our business model innovation
3. Create an action plan for the upcoming week
4. Plan our next meeting

Discussion points and decisions

1. Elaborate on our progress
   • We discussed our results on the current business model and provided some feedback for everyone. We also discussed the issues that arose while analyzing the current business model and how we solved them, especially regarding the profit formula.
   • Lisette and Michelle wrote an analysis of the industry HealthTap is active in and determined the strategic circumstances in this industry that require the company’s business model to be improved, prior to the meeting. They used the framework presented in the article by Johnson et al. (2008) and decided that there has been a shift in competition. During the meeting, we discussed if everyone agreed with this conclusion. However, Chen and Matt mentioned that they don’t have the paper of Johnson et al. and had, therefore, no idea about what the framework was. We then immediately uploaded the article to our Google Drive, so everyone now had access to the information needed.
   • Moreover, Lisette and Michelle came up with a problem statement and a suitable solution/business model innovation. The problem that customers experience when using HealthTap’s services, is that they only receive a possible diagnosis and some information about their condition, but no actual care is provided. We discussed this problem and possible solutions during the meeting.
2. Choose our business model innovation
   • Prior to this meeting, all members had written some possible improvements to both the product/service HealthTap offers and their current business model. During this meeting, we combined the most important and suitable ones into one clear innovation. This innovation will be focused on the creation of direct partnerships with medical facilities.
   • We also decided on some additional functions that the app and website should have, such as a map with the nearest medical facilities and the option to request a medical summary that could be used to inform local doctors about the patient’s condition.
   • We agreed that sharing medical data with multiple doctors increased the risk of data breaches. Therefore, we decided to implement blockchain to ensure the security of the data.
3. Create an action plan for the upcoming week
   • All members should have finished their separate aspects of the assignment on Tuesday the 5^th of March at 12:00 PM (GMT).
   • Michelle and Lisette will present our progress on the 6^th of March.
   • We will meet again on Wednesday, either via WhatsApp or Skype, to go over the feedback we received and to divide the remaining tasks.
   • We decided to make a video, using PowerPoint slides and voiceovers, for our second deliverable. These voiceovers should be uploaded to Google Drive by 12:00 PM (GMT) on the 7^th of March.
   • All members need to have uploaded their parts of the executive summary on the 7^th of March.
   • Lisette will create the PowerPoint slides and send these to Matt on the 7^th of March before 12:00 PM (GMT).
   • Matt will edit the final video on the 7^th of March after work, which is possible due to our different time zones.
   • Lisette and Michelle will update the website and upload the final video once it is done.
4. Plan our next meeting
   • We scheduled our next meeting on Wednesday the 6^th of March at 06:00 PM (GMT). During this last meeting, we will divide the remaining tasks.