Why social media?

In 2017, 63% of companies used video marketing. The number rose to 81% in 2018 and 87% in 2019, showing it as one of the most popular content types. (Wyzowl)

Video is the most desired method for learning about new products at 68%. Followed by blog posts at 15%, manual or ebook (4%), pitch (4%), infographic (3%), sales call or demo (3%), and others (3%). (Uq.edu.au)

Using video on your landing page can increase conversion by 80%. (Eyeviewdigital)

64% of users found more likely to purchase a product online after seeing a video. (Hubspot)

Social media posts with video have 48% more views. (Hubspot)

Social videos generate 1200% more shares than text and images combined. (Wordstream)

A website is 53 times more likely to end up on Google’s front page if it comes with a video. (Insivia)

• Around 50% of internet users search for videos related to a product or service before visiting a physical or online store. (Hubspot)

• Videos increase organic search traffic on a website by 157%. (Conversion XL)

• 85% of consumers want to see more video content from brands. (Hubspot)

• 97% of marketing professionals believe that video is useful for helping consumers understand their products and services. (Hubspot)

Increasing of video popularity over photo content

Difference in numbers of view on Instagram - short video clip vs photo.

Mobile video consumption increases by 100% every year. 95% of a message is retained by viewers if watched in a video, compared to text, which is only 10%. (Insivia)

It is estimated that by 2022, 82% of all consumer internet traffic will be made up of videos. This number is 15x higher than what it was in 2017. (Cisco)

Marketers expect to lose 33% of the viewers within the first 30 seconds. 45% and 60% will stop watching after a minute or two. (AdAge)