Video4hotels

If a picture is worth a thousand words, what is video worth?

It’s no surprise that video marketing has been hailed the future of the internet; the power to drive a 157% increase in organic traffic¹, coupled with the ability to capture an audience’s attention much more effectively than imagery or text, it really has taken the marketing sector by storm.

Video marketing is so versatile that it can be used for everything from promoting your brand, services or products, engaging with your audience, to building customer rapport. It’s engaging, easy to digest, and easy to share with others.

For hotel marketers, it should be looked at as a first priority when creating strategies to attract bookings.

A 60 second video will tell your guests more about your hotel than anything else they can see or read in the same time. With a video tour, guests have the chance to feel what it’s like to be inside your hotel before they get there; You can transport them to wherever you want to take them, be it walking them through a bedroom suite, serving them dinner in your restaurant, or experiencing the spa.

Do you find you’re answering the same questions over and over again? If so, you could create a video and use this to address all frequently asked questions about a certain topic. Perhaps you get asked a lot about pricing for weddings, or spa packages or even details on your afternoon tea. Video content would not only answer your FAQs but it is also an engaging way to show what you have to offer.

There is a lot that goes into creating a sound video strategy.

Picking the right platform – virtual tours, local event videos, facility updates, and user content are some of the best types of videos for hotel marketing. Some video styles fit some video-sharing platforms better, whether that is YouTube, your website, Facebook or Instagram.

Going mobile – More people watch videos on mobile than ever. This should be a big part of your video strategy.

Storytelling – your videos should tell your hotel’s brand story and deliver the right message.

Once you have your video content, as well as prominently featuring it on your website, be sure to make the most of it by sharing it across your social platforms. Video content is the preferred content format, featuring more and more on user’s feeds. Take Instagram for example, where video posts have 135% higher organic reach than photo posts.

Video is without doubt one of the best tools to showcase your hotel online. The power of video is naturally engaging, allowing marketers to promote their venue much more effectively than words can describe.

The video revolution

The video revolution is here to stay, and every hotel should stake its claim right now. It helps with brand awareness, booking, reputation management, educating guests, and much more, which is why it’s a must-have in your hotel marketing toolkit.