Case studies

Video marketing is certainly helping the hotel industry as a whole. It gives the industry the ability to truly connect with the customer and that can make a big difference. Getting on a more personal level with consumers is one of the best ways to win their trust. If you run a hotel or you’re responsible for the marketing campaign, you definitely need to put videos to work for you!

It pays to book direct

Marriot with its campaign “it pays to book direct” is a clear example of video marketing success. With humor they stood up, since they wanted to stand out above any OTA -online travel agency.

Stop clicking around

Hilton with the same intention, has released its campaign “stop clicking around” which also challenges OTAs. This chain, however, has opted for a more current and modern style, and the song Satisfaction is the key essence of their video.

Experiential Marketing

Banyan Tree, using the experiential marketing technique, has produce a video marketing proposal which captures the unique, pleasant and relaxing moments in their hotels’ facilities. With a stunning photography, this video manages to attract their customers.

Differentiation in its pure state

Pulitzer Barcelona belongs to a hotel group with a presence in Barcelona, Paris and Buenos Aires. This particular hotel wanted to differentiate itself from other hotels in the chain, for that reason, they created this stylish video.

Storytelling for hotels

The video that puts the finishing touch to this post is a video made by Amara. Remaining humble, this is a video marketing proposal for Sandos San Blas Hotel. It is, almost, a film production. With a very elaborated storytelling and a very accurate photography.