Problem Identification & Solution Proposed

Proposed by the client

Supported by the interview with client that he mentioned there are only 40-45 current students

Through the interview, Mr. Lee told us that the rental of his centre is RM1, 700 per month exclude utilities fees. Based on him, he mentioned that the revenue earned need to deduct with the rental fee, electricity and water fees, salary for tutors that caused him to facing a loss business (cost > revenue). He further mentioned that the salary given to his tutors is based on profit sharing where tutor will get 50% of the tuition fees for each of the students. Hence, he has insufficient revenue to cover all the cost.

The tuition centre is located at Arang Road, Kuching where there are a few competitors at this area such as Sri Maju Diri Tuition Centre, Quality Excellence Tuition Centre, M.E. Home Tuition and also Gifted-Child System Learning Network. According to our client, the reason that he choose to operate his tutoring business at this area is due to it is near to school (SMK Jalan Arang, SJK (C) Chung Hua 4 ½ , SJK (C) Chung Hua Sg. Lubak, etc.) to attract more customers to choose their services.

Mr. Lee claimed that his centre is lack of reputation since this tuition centre is newly established in the beginning of year 2020. Basically, the perception of customers or most of the parents will only choose to go to those tuition centre that has open for a long period or if the centre is well-known as they think that they have more experiences in teaching.

Referral program – Student gets gifts or fee discount for each person he or she introduced

Provide free transportation for students who stay nearby

Provide tuition package – 4 subjects as a package and 10% discount for students who take the package

Merge small classes to big classes to save electricity

Provide online teaching/e-learning on platforms such as google classroom to save cost (electrical, miscellaneous, and rental)

Apply government subsidy

Provide unique and interactive teaching materials to stand out from the crowd (utilise software such as Kahoot during class so students will be interested and promote to their friends)

Provide notes for students – students will bring their notes to school for revision, especially during exam sessions, hence, this leads to indirect advertisement)

Create ads (Facebook/brochure) to promote own’s tuition centre

Put banner at the tuition centre so people will be aware of it when they pass by

Distribute business cards and flyers to the community

Constant communication and engagement with parents – parents will be aware of student’s progress. Also an indirect advertisement as parents will promote your service to their friends.