Challenges
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Market Challenges
Although augmented reality has grown drastically, especially post-pandemic, the industry share in education has been smaller than other industries. This is due to the amount of capital these industries have compared to the education industry. However, with this market's overall growth, the augmented reality market seems poised to continue to grow similarly within the education industry. There is also an initial price barrier with all high-end technology equipment. Investing in this hardware now allows the company to be prepared in an early stage in this new area of educational technology.
Competitors
As this is a relatively early product, there are few competitors currently available. There is one concept made by Yanko Design which we have looked into while making our product. The primary idea for this product was to use it as a family entertainment system.
One of the established players in the market is Pointdidi. The primary focus for their product is similar to the product of Yanko Design, which is at home and family use.
Technical Challenges
With technology, there are many technical demands that can come with it. With an interactive projection system, the main challenges involve the light being bright enough and the sensor accurately picking up the hand or finger that touched that specific part in the projector's field. There are also challenges involving the speed at which the action is allowed. For example, if there is, a piano key touched, within what time window can the sound be made before the lag is acceptable? Another challenge is for data storage. The price of physical data has decreased a lot, particularly for small physical data. However, for an increase in speed, the price is still high for incredibly fast accessing data. When using cloud-based storage, it can hold a lot more data for apps, but if the Internet is slow, there could be delays in the app. Due to this,
SmartBeam Projectors have a capacity of 200GB, and to avoid lag during class hours, the synchronization and updates are set by default to occur at night.