Marketing

where do we advertise the app?

The places below is where we can start with:

Education conference and events

The Fulcrum app creator and team can deliver elevator pitches to market the app further. This is also a great opportunity to meet some important stakeholders within educational institutions.

Webinars and Workshops

The Fulcrum app creator and team can be a guest speakers to demonstrate the utility of the app. The team can show how the prospective student can interact with the app and how the university employees and existing volunteer students can use the app to talk to prospective students.

Targeted ads

With proper funding, this can be a very important tool to boost downloads from prospective students. Ads can be targeted towards people who have interacted with partner institutions.

While the prototype of the app is being made, the Fulcrum app creators will find partner schools to test the prototypes. This will help with advertising the app and most importantly will help the mobile developers refine the functionality of the app with some users.

The role of family

While the app is directly marketed to prospective students, their families play an important role in choosing schools to attend to. This is why it is very important that the Fulcrum app should also try to cater to parents and guardians of prospective students. Students who plan to enter university right after finishing high school tend to be influenced by their families or guardians.

The Fulcrum app is willing to develop a family portal site which specifically focuses on the top 10 information topics for families according to the 2023 Prospective Family Engagement report.

Cost (tuition, fees, room, board etc.)
Academics (programs, majors, minors, etc.)
Admission requirements
Application process and timeline
Financial aid and scholarships
Account services and paying tuition
Updates to student's academic and financial records
Housing
Safety precautions
The strength of the academic programs (ratings, rankings, etc.)

The creator of the Fulcrum app also recognizes that family engagement and opinions towards post secondary education can be affected by income level and previous experience with university level education of guardians or parents of the prospective student. This is why the Fulcrum app will follow the recommendation of the 2023 Prospective Family Engagement report by removing the following things below.

Jargon or unclear language from communications.
The need to click on multiple links or choices to get to the information they need.

Omnichannel advertising

It is important to note that families and students can vary in their preferences with how they want to interact with the university admissions department. In doing so, Fulcrum should also be giving out advertisements through email, text messaging, and social media.

Marketing is an integral part to promote the app to its targeted users. Now that you have seen the major components that make the Fulcrum app, click on the button below to read about the investor ask and return.

The Ask and Return

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