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Fulcrum is an app based platform for post secondary institutions. The Google Slides present the app's elevator pitch. Press on the audio icon in the middle of each slide to play the audio recording. You can toggle between the slides by using the arrows on the bottom left corner.

Fulcrum Elevator Pitch

About the Education Venture Analyst

My name is Bianca Joson. I am a current Graduate Certificate student under the Educational Technology department at the University of British Columbia. As an educator, I rarely have seen myself as an entrepreneur. As I venture in the world of Educational Technology, I became curious about the inner workings of EdTech businesses. With this in mind, that is why I chose to register for ETEC 522. For the last homework for ETEC 522, I decided to find a venture and give it a new direction.

I went on Kickstarter and encountered the original concept of the Fulcrum app. Originally; it was a comprehensive career planning website for high school and college students. Unfortunately, the product failed to reach the desired funding but I saw some potential in it. With that in mind, I decided to reimagine the Fulcrum app by using the concepts discussed in ETEC 522 to draft a Venture Pitch.


Now that you have heard the elevator pitch, you can start exploring the whole venture pitch. Click the button below to explore the problems and solution section.