DESIGN ELEMENTS
Individual components of visual language used by designers to communicate information and ideas.
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DESIGN PRINCIPLES
Used to arrange and organise the design elements.
POINT
POINT
FIGURE/GROUND
FIGURE/GROUND
LINE
LINE
BALANCE
BALANCE
SHAPE
SHAPE
HIERARCHY
HIERARCHY
FORM
FORM
CONTRAST
CONTRAST
TONE
TONE
CROPPING
CROPPING
TEXTURE
TEXTURE
PATTERN
PATTERN
Gestalt Principles are ways that we categorise different aspects of human perception. These principles describe how we group similar elements, recognize patterns and simplify complex images when viewing objects, images, and designs.
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