Kia West Edmonton
Kia West Edmonton marketing campaigns were incredibly successful and they utilized a multitude of cross-channel techniques to ensure this. They created their USP of the '7 Year Warranty' - something practically unheard of in the vehicle market. They appointed new vehicle architects from Audi to reshape their models, to give their vehicles that modern and new vibe which was lacking in their previous range
Just look at the Kia Sportage in 2006 when compared to the 2011 model, a vast change. With Kia going strong, many brands are failing - just look at the once iconic MG Motors - now struggling to sell any vehicles at all, despite a re-launch and a new model into the UK markets. Reasons for this are almost the opposite of what Kia faced, MG Motors new MG6 is a good-looking practical vehicle, but with a price tag of nearly 19,000 pounds - it's got to compete with the cheaper saloons which have an overall better performance, MG need to take a leaf from Kia's book. Kia's marketing team also came up with a very successful slogan to go along with their new found success, the 'Park the Cliches' campaign resonates their forward motion - we are all indeed parking previous assumptions we had from Kia, they've done global marketing right - and it's working.
Watch your space in the automotive world, 2013 will bring new tricks and treats as technology goes further, electric vehicles become a real possibility and the trend of 'making things as small as possible' is becoming scarily important - it certainly will be an exciting year.
There always seemed to be a problem when it came to buying, leasing or renting a Kia. Their brand was considered a bit lacking when put side to side with the likes of Ford, Volkswagen and so on.
It wasn't that Kia was bad, far from it in fact, Kia produced quality vehicles at low prices - but they lacked that solid background of heritage and history that so many others in their market had achieved many moons ago. Today (indeed in the last ten years), we consumers have become increasingly high in expectations. Improvements in media, communication, transport and so on have meant that we are all connected through a fusion of digital conversations, adverts and platforms - we have a worldwide market place to browse.
Brands wishing to climb this Everest are facing real challenges, they have to enter a marketplace in a different way, adapting their brand to fit that geographical region - to slot seamlessly into its culture and understand what these people look for for their money. Kia Motors Corporation is a South Korean brand, with 12 manufacturing and assembly points and subsidiaries in 165 countries around the globe.
KIA is considered to be one of the oldest and primary automobile manufacturer in the South Korean region. It was originated in year 1922; however, the company did not actually produce the cars but basically started with steel pipes and bicycles. Initially, there was a firm named Kyungsung Precision Industry and then in year 1952 it was named as KIA motors and this was the time when the company started producing trucks, motorcycles and cars.
KIA Motors then started production in corporation with Ford in year 1986, and because of this collaboration a large number of automobiles were produced for both domestic purposes and also being exported to different other countries. By the year 1992, KIA started to launch its automobiles in the United States and then by year 1994, a launch was being made at the city of Oregon and Portland. On the other hand, KIA motors were being bankrupted because of the Asian financial crisis that appeared in year 1997. Later on, in year 1998, one of their rivals named as Hyundai Motor Company took the brand.
In the present times, KIA is one of the fastest growing automobile brand in the Europe and the U.K. in 2008, KIA motors was able to sell more than one million automobiles all around the world. This is a little history of the brand KIA. If you are considering buying KIA cars and you are having a limited budget then you can certainly opt for secondhand KIA vehicles. However, purchasing a new car is extremely pleasant but still you can opt for a good choice and this can be done while you are considering buying used KIA cars.
Kia Forte Dealership
Kia Forte Models
The Kia motor company has the distinction of being South Korea's oldest car company. Kia did not start out as an automobile manufacturer at all. Kia actually began in 1944 as a manufacturer of steel tubing and bicycles. Originally called the Kyungsung Precision Industry it changed its name to Kia when it began producing motorized vehicles such as motorcycles, trucks and cars.
Today Kia Motors is a subsidiary of Hyundai KIA Automotive Grove and is South Korea's second largest automobile manufacturer. Its CEO is Chung Eui-sun and has its headquarters in Seoul, South Korea. Kia Motors also maintains a presence in the United States as Kia Motors America and on October 20, 2006 broke ground for its first United States assembly plant in West Point, Georgia. Kia Motors has enjoyed tremendous success on the European market and is currently the fast growing car company in the United Kingdom.
The name Kia was derived from the Sino-Korean word ki, which means to come out, and the word a which means Asia. Translated it means to arise or come out of Asia or rising out of Asia.
Starting in 1986 Kia entered a partnership with Ford to produce several Mazda based vehicles for sale in South Korea and to be exported into other countries.
Kia officially arrived in the United States in 1992 however; it would be 1994 before the first Kia's would be sold in the United States. The first ones were available at four dealerships in Portland, Oregon. The first Kia models to be sold on the United States were the Sephia to be followed shortly by the Sportage.
Kia suffered tremendous loses in 1997 as a part of the financial meltdown experienced by Asia during that time. The company was forced to file bankruptcy and was acquired by Hyundai Motor Company. Because Ford had owned a portion of Kia since 1986, it also tried to acquire the company however, Hyundai was able to outbid Ford and Ford lost all but it's previously owned interest in the company.
Today Kia Motors has reorganized and now offers vehicles through 640 dealerships throughout the United States. Kia has enjoyed a fair amount of success in the North American market and in 2008 recoded its 14th consecutive year of increased U.S. Market share.
Kia has enjoyed quite a bit of success in the European market as well. It began importing cars to Europe in 1991. The Pride would be the first model to be offered there and proved quite popular with buyers. Kia maintains a presence in Europe as well. The Kia Motors Europe group is the European sales and marketing division of KIA Motors Corporation. It is now located adjacent to the Messe in Frankfurt, Germany.
Kia Motors has been in the European market for just over 16 years. Kia has certainly come a long way since its first offering of just one model. Today, Kia has expanded through midsize and full size sedans to the larger SUV's. The Sportage, Kia's SUV has been popular across Europe since its launch and with the introduction of the Sedona, the cheapest full-size people carrier in the United Kingdom, it is difficult to image a slowdown for Kia anytime in the near future.
Before you choose a Used Kia, you should consider two aspects; the models that suit with you and your financial capabilities. To get your best car deals, seek prices guidance and review the used Kia on the internet. The best place to find used Kia is used car dealers, through online or KIA dealerships. However, besides selling the new one, KIA dealerships in most major cities in the world also selling used Kia.