Why does Coopersville not have an Aldi or Meijer - AI Generated Deep Dive
Why does Coopersville not have an Aldi or Meijer - AI Generated Deep Dive
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Coopersville, MI Demographics vs. Typical Aldi & Meijer Markets
Coopersville, MI Demographics vs. Typical Aldi & Meijer Markets
Population & Growth: Coopersville is a small city in Ottawa County, Michigan, with a 2020 population of 4,828
. It has grown moderately (about 13% from 2010 to 2020) and is projected to continue 1.5–2% annual growth
. The city spans ~5 square miles (half still agricultural land) and lies between Grand Rapids and Muskegon, just off Interstate 96
. By comparison, Aldi and Meijer typically open stores in larger communities or dense trade areas. Aldi’s site criteria suggest a trade-area population of 35,000+ within 3 miles or cities of 20,000+
. Meijer’s full supercenter stores are usually in cities or regional hubs with tens of thousands of residents; a new Meijer supercenter (~150,000 sq ft) generally needs a trade area large enough to warrant ~15 acres of land
. Many Meijer stores serve as regional shopping destinations. For example, Greenville, MI (pop. ~8,800) – one of Meijer’s smaller host cities – is the largest city in Montcalm County (county pop. ~66k) and historically the chain’s birthplace
, illustrating that even smaller Meijer locations rely on a broad rural population base.
Demographic Profile: Coopersville’s median age is around 31–32 (skewing younger with many families)
censusreporter.org
. The population is about 89% White with small minority and Hispanic representation
, typical of the area. Median household income in Coopersville is roughly $62,500 (ACS 2017–2021)
censusreporter.org
, which is slightly below the Grand Rapids metro median (~$80k) but close to Michigan’s average. This indicates a middle-income community. Aldi’s discount grocery model often appeals to value-conscious shoppers and performs well in moderate-income areas, so Coopersville’s income level is not a major barrier. Meijer stores target broad audiences and thrive in middle-class markets; Coopersville’s income is in range, though Meijer often prefers even higher-density or higher-income suburbs for new stores (for example, many Aldi and Meijer locations are in suburbs where household incomes can be $75k+
, though this varies by market).
Metric
Coopersville, MI
Aldi Typical Locations
Meijer Typical Locations
City Population
4,828 (2020)
Often 20,000+ in city or nearby
Often 25,000+ in city or large regional trade area (e.g. county 50k+)
Trade Area Population
*Rural-suburban: likely <10k within 3 miles
35,000+ within 3 miles (Aldi target)
Broad draw (Meijer supercenters pull shoppers from ~10–20+ mile radius)
Median HH Income
~$62k
censusreporter.org
(mid-level)
Varies; discount model thrives in low-mid income
Varies; generally mid-high income communities preferred
Growth Trend
+1.5–2% annually
Seeks growth markets but also infills established areas
Expands in growing metros and regional hubs; exploring smaller formats for new markets
Table: Coopersville’s demographics compared to typical Aldi and Meijer site profiles. Coopersville is much smaller than the cities or dense suburbs these chains usually enter. Aldi generally targets trade areas an order of magnitude larger
. Meijer’s traditional supercenters likewise require a sizable customer base (often a city or county population well above Coopersville’s). The city’s income and growth are moderate; Aldi’s value-focused stores often succeed in such middle-income markets, but Meijer typically looks for either significant population or a clear regional demand gap.
Aldi’s Site Selection Criteria vs. Coopersville
Aldi’s Site Selection Criteria vs. Coopersville
Aldi’s Criteria: Aldi uses strict site selection criteria focusing on population density, accessibility, and competition. According to Aldi’s real estate guidelines, the company looks for sites with ≈18,000 sq. ft. store space (with ~85 parking spots) on 2+ acre lots
. Critically, Aldi prefers a “dense trade area population within 3 miles” and locations in community or regional shopping districts with convenient access
. A daily traffic count over 20,000 vehicles is preferred to ensure visibility and customer flow
. Aldi also requires proper zoning for grocery use
– typically commercial zones – and favors signalized intersections for easy ingress/egress
. An analysis of Aldi’s expansion notes they target trade-area population ~35,000+ in 3 miles, cities of ~20k+, in counties of 40k+
as a rule of thumb.
Coopersville vs Aldi Criteria: Coopersville falls short on the population density criterion. With under 5k residents in city limits, even accounting for surrounding township residents, the 3-mile radius population is well below Aldi’s ~35k target
. The area is rural-suburban, not a dense urban/suburban district. In contrast, nearby Allendale Township (pop. ~26k) hosts an Aldi store
, likely due to the Grand Valley State University population and a larger trade area. Coopersville’s smaller population suggests limited immediate market size for an Aldi.
However, Coopersville does have some advantages that align with Aldi’s preferences: it is located just off I-96 with two freeway exits serving the city
, which contributes to high traffic in the vicinity. The interstate’s traffic (tens of thousands of vehicles per day) likely exceeds Aldi’s 20,000+ VPD preference, although the local surface roads (like 68th Ave or Randall St.) themselves may have lower counts. The city has land available – about 50% of its area is still agricultural
– which means 2–3+ acre commercial parcels could be assembled near the I-96 interchange or along main roads. Zoning in Coopersville should not be a major hurdle: the city has commercial zoning (e.g. along 68th Ave near the highway and along Randall St.) that would allow grocery stores (indeed, a site near 68th Ave and I-96 was just approved for a 10,000 sq ft Dollar Tree retail building
, indicating the area is zoned commercial and open to retail development). An Aldi store (~18k sq ft) would fit on available land if demand justified it.
Competition & Market Fit: Aldi also evaluates existing grocery competition and whether the market can support a new store. Coopersville currently has a Family Fare supermarket (a mid-size traditional grocery) in town
, which serves local shoppers. The presence of Family Fare means Coopersville isn’t a grocery void – any new Aldi would compete for the same customers. Aldi typically competes by offering lower prices and a different selection, so it could draw value-focused shoppers from Family Fare. Importantly, Aldi has already established stores in the region (e.g. in Walker/Standale and Allendale), so they may consider Coopersville already partially served by those locations. The nearest Aldi in Allendale is roughly 8–10 miles away
. In retail siting, a distance of ~8 miles is relatively close in a rural setting; Coopersville shoppers can drive to that Aldi now. Aldi might be cautious about cannibalizing its existing store – opening in Coopersville could split the customer base unless new demand is identified.
In summary, Coopersville meets Aldi’s criteria on some fronts (traffic exposure, zoning, land) but falls short on core market size metrics. The city’s population and immediate trade area are significantly below Aldi’s typical threshold
. Aldi tends to open in larger towns or suburban nodes where tens of thousands of potential shoppers are nearby. Coopersville would be an unusually small market for Aldi, making it less likely in the near term unless population growth or unmet regional demand (e.g. several rural townships combined) justify the store. Aldi may monitor Coopersville’s growth – if the population increases and if competing stores are limited or under-serving the area, Aldi could eventually see an opportunity. But as of now, Coopersville appears slightly below Aldi’s usual expansion target.
Meijer’s Site Selection Criteria vs. Coopersville
Meijer’s Site Selection Criteria vs. Coopersville
Meijer’s Criteria: Meijer operates large-format supercenter stores, traditionally around 150,000–200,000 sq ft covering both groceries and general merchandise
. Such stores require substantial land and customer base. A Meijer executive noted new supercenters (150k sq ft) need 15+ acres of land for the building and parking
. Meijer typically builds these on major commercial corridors or highway interchanges to pull shoppers from a wide radius. They thrive in high-traffic areas with dense or large populations; for example, Meijer’s site selection often considers whether a regional population (50,000+) can be served. While Meijer hasn’t publicly released a simple population cutoff, their stores are usually in cities or townships that serve as regional shopping hubs (e.g., county seats, large suburbs, or clusters of smaller towns). In West Michigan, most Meijer stores are in Grand Rapids metro suburbs or mid-sized cities like Holland, Muskegon, Grand Haven, etc. The company has recently introduced smaller formats: “Meijer Grocery” stores of 75k–90k sq ft aimed at infill sites in metro areas
, and urban neighborhood markets (~40k sq ft like Bridge Street Market in Grand Rapids) to reach areas where a full supercenter isn’t feasible
. These smaller concepts show Meijer’s flexibility, but they are primarily targeting urban neighborhoods and food deserts in cities (e.g. Detroit, Cleveland)
– not typical rural towns – unless a unique opportunity exists.
Coopersville vs Meijer Criteria: Coopersville’s small population and proximity to existing Meijer stores make it an unlikely candidate for a full Meijer supercenter in the near future. The city itself (4.8k people) is far below the size of communities that normally get a Meijer. Even including surrounding areas, Coopersville is about 20 miles from Grand Rapids’ suburbs and 20 miles from Muskegon – larger markets where Meijer stores already operate. Notably, there are Meijer supercenters in Walker/Standale (to the east) and in Norton Shores/Muskegon (to the west), each roughly 15–20 minutes away via I-96, as well as one to the south in the Hudsonville/Jenison area. These existing Meijer locations effectively cover the region’s grocery needs; Coopersville residents likely already drive to those for big shopping trips. Meijer would consider potential sales cannibalization – a new store in Coopersville could simply split sales with the Standale or Muskegon stores if the same customer base is stretched over another location. Without a significant new population base to tap, this is a deterrent.
In terms of land and zoning, Coopersville could theoretically host a large store. Being on the interstate, there is undeveloped land nearby, and the city would likely accommodate commercial development. A parcel on the edge of town could potentially fit a 15-acre development. Zoning changes might be needed (e.g., converting agricultural land to commercial), but the city’s master plan seems open to growth – Coopersville has a Downtown Development Authority and has entertained proposals for new businesses
. So physically, Meijer could build here if they chose – the challenge is whether demand justifies it.
Meijer also weighs competition and market saturation. Coopersville already has a full-line grocery (Family Fare) and is adjacent to markets served by Walmart and other Meijer stores (e.g., Walmart Supercenter in nearby Allendale or Alpine Ave corridor in Walker). The town is not a retail hub currently – outside of the local Family Fare and a few dollar stores, residents travel to larger towns for variety. Meijer might assess whether Coopersville and the northern Ottawa County area is underserved. Given Ottawa County’s overall affluence and growth, Meijer has been expanding (for instance, a new Meijer opened in 2024 in Georgetown Township near Hudsonville to serve Jenison/Hudsonville)
. But northern Ottawa County (Coopersville area) has fewer people and is relatively close to established stores. If Coopersville’s population were to surge or a major new development (like a large employer or housing boom) occurred, Meijer might revisit the idea. Alternatively, Meijer could consider one of its smaller-format concepts if there were a clear need – for example, a 40k sq ft neighborhood grocery could theoretically suit a small city. However, Coopersville does not lack basic grocery access (unlike true food deserts), so it’s unclear if Meijer would deviate from its usual strategy here.
Bottom Line for Meijer: At present, Meijer opening a store in Coopersville seems unlikely. The market conditions (population, nearby competition, and overlapping trade areas) do not meet Meijer’s typical expansion criteria. Meijer tends to build where it can capture a large, profitable share of the market; Coopersville’s market is both small and already partly claimed by existing stores. Unless the region’s demographics change substantially or Meijer pursues a new strategy for very small communities, Coopersville is probably not on Meijer’s short-term expansion list.
Economic & Business Factors Affecting Expansion
Economic & Business Factors Affecting Expansion
Beyond pure population numbers, several economic and logistical factors would influence Aldi’s or Meijer’s decisions in Coopersville:
Regional Draw & Traffic Patterns: Coopersville’s location along I-96 gives it a strategic position. The highway funnels significant traffic through the area (connecting Grand Rapids and the Lakeshore). A retail store visible from the interstate could draw not only locals but also travelers or commuters. Meijer, in particular, often situates stores near highway exits to serve regional shoppers. Coopersville has two interstate exits
en.wikipedia.org
, and the city has already attracted highway-oriented businesses (gas stations, fast food like Arby’s, etc.). This high traffic is a plus for any retailer – Aldi explicitly prefers sites with >20,000 vehicles/day
corporate.aldi.us
, and a Coopersville location could leverage interstate traffic counts. However, one must consider traffic patterns within the town: the local main road (Randall St./68th Ave) sees commuter and local traffic, but many residents commute out to jobs (average commute ~24 minutes
censusreporter.org
). A new store would need to capture both drive-by interstate traffic and convince locals to shop in town rather than on their way to work in Grand Rapids, etc. Good access (e.g., a stoplight at the store entrance, as Aldi prefers
corporate.aldi.us
) and signage from I-96 would be important.Income Levels and Spending Power: Coopersville’s median household income (~$60K
censusreporter.org
) suggests modest spending power. It’s lower than some suburban markets, which might make a high-end retailer hesitant but is suitable for value-focused chains. Aldi’s model (discount groceries) often targets exactly such middle-income or budget-conscious shoppers, so the income level is compatible with Aldi’s customer base. Meijer stores cater to a broad range, including middle-income families – Coopersville’s income is on the lower side of Meijer markets but not prohibitive. If anything, slightly lower incomes might strengthen the case for an Aldi (as a low-price leader) while being neutral for Meijer (which competes more on one-stop convenience). The local economy is described as primarily farming and small industries
en.wikipedia.org
. Steady employment and any growth in local industry (or an influx of new residents) would positively impact retail potential. Conversely, if the economy is stagnant, a large new store might struggle to hit sales targets.Growth and Development Trends: The city’s anticipated growth (1.5–2% annually)
cityofcoopersville.com
, while not explosive, is a good sign. New housing developments or expansions of city utilities could increase the population and retail demand incrementally. A retailer like Aldi might project the population 5–10 years out to see if Coopersville could reach a viable threshold. Additionally, Coopersville’s leadership appears pro-development (their master plan and DDA aim to attract business). If the city or county offered incentives (tax abatements, infrastructure support) for a new grocery store, it could tilt the decision. Small communities sometimes woo retailers to improve local amenities. For a chain like Meijer, local incentives would have to be significant due to the large investment required, whereas Aldi (with a smaller store and footprint) might be more easily persuaded by modest incentives and a favorable site deal.Proximity to Distribution Networks: Both Aldi and Meijer consider supply chain logistics. Meijer’s distribution centers are in Michigan and nearby states – adding a store 20 miles from Grand Rapids is trivial logistically (indeed, Meijer’s HQ and a major distribution hub are in Walker, not far away). Aldi also has regional warehouses; in Michigan, Aldi’s warehouse in Webberville (near Lansing) or elsewhere could serve Coopersville without issue. So supply chain or distance to warehouses would not be a limiting factor for either chain in this case. This region of Michigan is within their existing service areas, so expansion here is operationally feasible.
Competition and Market Share: We’ve noted existing competition (Family Fare grocery, etc.). It’s worth analyzing the competitive landscape further. Coopersville’s Family Fare is part of SpartanNash (a regional grocery company), and likely commands most local grocery spend today. Dollar stores are also present – a standard Dollar General or Dollar Tree (currently being built) captures some convenience shopping for dry goods. In nearby larger towns, Walmart (a powerful competitor for both Aldi and Meijer) is present (e.g., Walmart Supercenter ~10 miles south in Standale or in Alpine Township). Aldi’s main competitors are Walmart and other discount grocers; Meijer’s competitors include Walmart, Target, and other supercenters. Any decision to open in Coopersville would factor in how much business can be taken from these competitors. If a Coopersville Aldi could pull shoppers who currently drive to Walmart or Meijer in Grand Rapids, that’s a win for Aldi – but Aldi may decide those shoppers are already served by their Allendale store. Meijer, on the other hand, would weigh whether placing a store here just shifts customers from one Meijer to another or actually wins back sales from Walmart/Family Fare. Because Coopersville is so close to the greater Grand Rapids retail orbit, market cannibalization is a real concern.
Consumer Behavior: In small towns, residents often combine grocery trips with other errands in larger towns. A new Aldi or Meijer in Coopersville might change shopping patterns – keeping shoppers local more often. This could benefit the community (less leakage of shopping dollars). Aldi might see opportunity in the fact that Coopersville residents currently drive out of town for many grocery needs (especially for variety or bulk shopping). Capturing those dollars locally could sustain an Aldi. Meijer, offering a wide assortment, could theoretically become a one-stop shop for not just Coopersville but also rural residents from neighboring townships (e.g., people from Chester Township, Polkton Township, etc., who currently have to drive 15+ miles to a Meijer or Walmart). The question is whether that extended rural population is large enough; the surrounding townships are sparsely populated.
In summary, economic and strategic factors provide a mixed picture. Coopersville has good traffic flow and moderate incomes – favorable for retail – but it also has a small market with established competitors and is nestled between bigger retail centers. Aldi might see more upside in such a scenario than Meijer, given Aldi’s smaller scale and niche (discount groceries with limited overlap). Meijer would likely need a very strong business case (e.g., a clear underserved region or a new format experiment) to justify investing in a full store here.
Impact of the Upcoming Dollar General Market
Impact of the Upcoming Dollar General Market
Coopersville is anticipating a Dollar General Market opening soon. The DG Market format is Dollar General’s larger-store concept that combines a traditional dollar store with a grocery section (including fresh produce, dairy, and meat)
. In essence, “Dollar General Market is part Dollar General, part neighborhood grocer,” offering the convenience of a dollar store plus fresh food
. This upcoming store will directly compete in the budget grocery segment and can satisfy some of the community’s demand for everyday food at low prices.
The arrival of a Dollar General Market in Coopersville could influence Aldi’s and Meijer’s decisions in several ways:
Market Saturation (Grocery Options): With a Family Fare already in place and now a Dollar General Market entering, Coopersville will have two grocery outlets (one full-service supermarket and one discount mini-grocery) serving its 4,800 residents and surroundings. This substantially increases local grocery retail square footage per capita. For Aldi, this is a warning sign of a crowded market – Aldi would target many of the same value-oriented shoppers that Dollar General Market is aiming for. If DG Market captures the bargain grocery niche, Aldi might see diminished potential sales. Essentially, Dollar General Market will eat some of the lunch Aldi might have had. On the other hand, one could argue that DG Market’s entry validates Coopersville’s market for discount groceries: it indicates there is unmet demand for lower-cost food options (perhaps Family Fare’s prices are higher, leaving room for discounters). Aldi could interpret that as a positive sign of demand – but more likely, Aldi will take a “wait and see” approach, observing how well the DG Market performs. If the Dollar General Market quickly becomes popular and profitable, it might either (a) attract Aldi by demonstrating strong demand, or (b) discourage Aldi because the niche is already filled. Given Aldi tends to prefer being the first discount grocer in a small market, the presence of an established DG Market would tilt Aldi toward caution.
Competitive Pressure on Aldi: In many rural areas, Dollar General stores serve as de facto small grocers; the DG Market format especially is a direct competitor to chains like Aldi in terms of product mix (canned goods, snacks, some produce, etc.). If Aldi were considering Coopersville, the company must now factor in a head-to-head battle with Dollar General. Dollar General has a very large store network and is aggressive on pricing; Aldi typically wins on fresh quality and exclusive brands, but both appeal to cost-conscious shoppers. A new Aldi coming after a DG Market would face an uphill battle to win customers already settling into habits at DG. Aldi might prefer to avoid this fight in such a limited market.
Impact on Meijer’s Consideration: Meijer, being a full-scale hypermarket, is somewhat insulated from a Dollar General Market’s impact – the two operate at different scales. If Meijer were ever interested in Coopersville (now or future), a DG Market doesn’t directly compete with the breadth of Meijer (which offers pharmacy, apparel, etc., beyond just basic groceries). However, the DG Market does further shrink the remaining grocery gap in Coopersville. One argument for Meijer to come would be if Coopersville lacked sufficient grocery options; that argument weakens when another store opens. Additionally, if Dollar General Market and Family Fare between them satisfy most local grocery needs, Meijer might see even less reason to enter. It’s also worth noting that if Dollar General (and Dollar Tree) are investing in Coopersville, Meijer could read that as confirmation that Coopersville will remain a small-store market – typically, if a region is only attracting small-format retailers, it might not yet support a 75k+ sq ft store. Meijer might therefore hold off for the foreseeable future.
Consumer Retention: One positive effect of the DG Market is that it will likely keep more grocery spending in town. If successful, fewer residents will drive to Walmart or Aldi in other towns for basic needs. This means by the time an Aldi or Meijer might consider entering, the local loyalty to existing stores could be strong. A new entrant would have to offer a clearly superior or more comprehensive shopping experience to break shopping patterns. Meijer could theoretically do this by being a one-stop shop (drawing even DG and Family Fare customers for the sake of variety and convenience), but again the question is scale.
Future Market Growth: If the Dollar General Market draws shoppers from the rural fringes into Coopersville (for example, people 5–10 miles out who find fresh produce there instead of driving 15+ miles to Meijer), it might modestly expand Coopersville’s retail trade area. This could show higher traffic and sales volumes in town. Paradoxically, if those numbers look impressive, they might put Coopersville on Aldi’s radar in the future (seeing that a substantial customer base can be aggregated). So the DG Market’s performance will be a real-world test of the market’s strength. For Meijer, it likely would take more than DG’s success to justify entry (they’d look for population growth or competitor moves like a Walmart planning a new store).
In conclusion, the new Dollar General Market is a double-edged sword for Coopersville’s chances of getting an Aldi or Meijer. It improves local access to affordable groceries, potentially satisfying much of the latent demand that might have attracted Aldi. Aldi is therefore less likely to rush in now, as the space for a discount grocer is being filled. For Meijer, the DG Market alone doesn’t make much difference – Meijer wasn’t likely in the short term regardless – but it does indicate that the market is being served at the lower end, leaving Meijer to compete only on a higher-service level which the current population may not support. Overall, the DG Market presence likely delays or reduces the likelihood of either Aldi or Meijer entering. The retail ecosystem of Coopersville will now include a national discounter, which typically is what a town of this size can sustain. Aldi and Meijer may re-evaluate in a few years, but any decision will hinge on significant growth or change in conditions.
Conclusion: Likelihood Assessment
Conclusion: Likelihood Assessment
Considering all factors – demographics, site criteria, economic conditions, and competition – the likelihood of Aldi or Meijer opening a store in Coopersville in the near future appears limited:
Aldi: Coopersville is below Aldi’s usual population threshold and already within reach of existing Aldi stores. While the town has good traffic and adequate income levels, its small size and the impending competition from Dollar General Market make an immediate Aldi expansion unlikely. If Coopersville continues to grow and the Dollar General Market/Family Fare leave some market share untapped (for example, if locals still seek more variety or fresh foods), Aldi might consider a store in the longer term. Aldi has been expanding in many smaller communities, but generally ones larger or more centrally located than Coopersville. Short-term likelihood: Low to Moderate (leaning low) – not impossible, but no strong indication yet. Coopersville would need to demonstrate it can support Aldi without cannibalizing nearby locations.
Meijer: A Meijer supercenter in Coopersville is highly unlikely in the short or medium term. The population base is just too small, and nearby Meijer stores already serve the region. Coopersville does not align with Meijer’s typical site selection unless a smaller-format Meijer Grocery concept were considered, but those are currently being deployed in bigger metro areas, not rural towns. Unless a major development (e.g. a new large employer bringing hundreds of families) occurs, Meijer can cover Coopersville via its other stores. Short-term likelihood: Very Low. Meijer will probably focus on larger West Michigan growth markets and let existing stores cover Coopersville.
In summary, Coopersville’s current conditions are not an obvious match for Aldi or Meijer’s expansion criteria. The city is on their radar as part of West Michigan, but it may be too early for either chain to invest there. The addition of a Dollar General Market further indicates that smaller-format retail is matching the town’s scale at present. Coopersville may need to grow into a larger commercial hub before attracting an Aldi or Meijer. Local leaders and residents should watch how the new dollar store grocery performs and continue fostering growth – these factors will ultimately determine if the market can entice a bigger grocery player in the future.
Sources:
City of Coopersville – Census 2020 population and income data
cityofcoopersville.com
; location and growth projections
cityofcoopersville.com
.U.S. Census – Coopersville demographics (population 4,828 in 2020)
en.wikipedia.org
; median income and age
censusreporter.org
en.wikipedia.org
.Aldi Corporate Real Estate brochure – store size, lot, and traffic criteria
corporate.aldi.us
. Trade area population targets
penniur.upenn.edu
.Meijer development news – supercenter land requirements (15 acres)
crainsgrandrapids.com
; Meijer’s smaller format initiative
crainsgrandrapids.com
crainsgrandrapids.com
.Local competition – Family Fare supermarket in Coopersville
shopfamilyfare.com
; Dollar Tree site plan approval (10,000 sq ft store)
cityofcoopersville.com
.Dollar General Market description – fresh produce and grocery offerings in DG’s format
dollargeneral.com
dollargeneral.com
.Example markets – Nearby Allendale (pop. ~26k) has an Aldi
yellowpages.com
; Greenville, MI (pop ~8.8k, county hub) sustains a Meijer
en.wikipedia.org
.
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