User Data Deletion Policy

Unmasked Guide User Data Deletion Policy

Effective Date: 20 May 2026

This User Data Deletion Policy explains how users may request the deletion of personal information that may be associated with their interaction with Unmasked Guide, a WhatsApp-based AI-assisted guide operated by Unmasked Innovations PTY LTD.

Unmasked Guide is designed to provide educational information about the Unmasked Connection Energies framework. It operates through WhatsApp and may use automation tools, artificial intelligence processing, payment confirmation tools, cloud infrastructure, and other service providers to deliver the service.

This policy supports user rights under the Protection of Personal Information Act, 2013, also known as POPIA, including the right to request deletion or correction of personal information where applicable.

This page may also serve as the User Data Deletion Instructions page for Meta, WhatsApp, and other relevant platform requirements.

1. Minimal Data Collection

Unmasked Guide is designed to minimise the collection and retention of personal data.

The service does not intentionally create personal user profiles or store full conversation histories for ongoing use by Unmasked Innovations PTY LTD.

Depending on how the user interacts with the service, the following limited information may be processed:

• the phone number associated with the user’s WhatsApp account

• the message content submitted by the user

• technical metadata required for message delivery and service operation

• payment status or payment confirmation information where a paid interaction is purchased

• limited operational information required to manage usage limits, paid access, support, troubleshooting, or abuse prevention

• timestamps, access status, and limited service logs where required for operational or compliance purposes

Messages are processed to generate responses and are not retained by Unmasked Guide systems for independent profiling or marketing purposes.

2. WhatsApp and Meta Platform Data

Interactions with Unmasked Guide take place through WhatsApp and the WhatsApp Business Platform operated by Meta.

Meta and WhatsApp may process message content, phone numbers, delivery information, technical metadata, account information, device information, and other data necessary to operate WhatsApp and the WhatsApp Business Platform.

Data processed by Meta or WhatsApp is not fully controlled by Unmasked Innovations PTY LTD.

Users who wish to understand or exercise rights in relation to data held by WhatsApp or Meta should refer to the applicable WhatsApp and Meta privacy policies, account settings, and data tools.

3. Automation and AI Processing

Unmasked Guide may use Make.com or similar automation infrastructure to route messages between WhatsApp, artificial intelligence services, payment tools, and other operational systems.

User messages may also be temporarily processed by artificial intelligence infrastructure in order to generate a response based on the Unmasked framework.

Unmasked Innovations PTY LTD does not intentionally use user conversations to train public AI models.

Where automation or AI providers temporarily process information to deliver the service, deletion of data held by those providers may depend on their own retention periods, logs, technical safeguards, privacy policies, and legal obligations.

4. Payment-Related Data

Where users purchase additional access, questions, or premium interactions, payments may be processed through PayFast or another secure third-party payment provider.

Unmasked Innovations PTY LTD does not store credit card details, banking credentials, payment card numbers, CVV numbers, online banking credentials, or payment passwords.

Payment providers may retain transaction records in line with their own legal, security, fraud prevention, tax, accounting, anti-money laundering, and regulatory obligations.

A user who wants payment-related personal information deleted may need to contact the relevant payment provider directly.

Unmasked Innovations PTY LTD can only delete or anonymise payment-related information that is within its own control, where deletion is legally and technically possible.

5. Requesting Data Deletion

Because Unmasked Guide is designed not to retain conversation histories, there may often be no stored conversation data available for deletion by Unmasked Innovations PTY LTD.

However, users may submit a deletion request if they believe their personal information has been retained or processed in error, or if they want Unmasked Innovations PTY LTD to check whether any identifiable information is held within its systems.

Deletion requests may be sent to:

Email subject line: Data Deletion Request

Send to: hello@unmaskedinnovations.com

The request should include:

• the WhatsApp phone number used to interact with Unmasked Guide

• a short description of the deletion request

• any relevant date or payment reference, if the request relates to a paid interaction

• proof of payment, where applicable

• any other information reasonably needed to identify the relevant interaction or transaction

Unmasked Innovations PTY LTD may request reasonable information to verify that the person making the request is connected to the relevant WhatsApp number or transaction. This is to protect users from unauthorised deletion requests.

6. How We Handle Deletion Requests

When Unmasked Innovations PTY LTD receives a valid deletion request, it will take reasonable steps to:

• check whether any identifiable personal information is held within systems under its control

• delete or anonymise such information where legally and technically possible

• confirm whether no relevant personal information is held, where applicable

• guide the user to relevant third-party providers where the data is controlled by WhatsApp, Meta, Make.com, an AI service provider, PayFast, or another service provider

Some information may need to be retained where required by law, tax rules, accounting obligations, fraud prevention requirements, dispute resolution, security monitoring, payment verification, or other legitimate business or legal reasons.

7. Third-Party Services

Unmasked Guide relies on third-party platforms and service providers to operate.

These may include:

• WhatsApp and the WhatsApp Business Platform operated by Meta

• Make.com or similar automation services

• artificial intelligence processing services

• cloud hosting or technical infrastructure providers

• payment providers such as PayFast or another approved payment provider

• website hosting or website builder services used to publish this policy or support the service

Where a third party controls the relevant data, the user may need to submit the deletion request directly to that provider.

Unmasked Innovations PTY LTD cannot delete data held independently by third-party providers, but will assist users where reasonably possible by explaining which provider may be relevant.

8. No Marketing Database

Unmasked Guide is not designed to build a marketing database from user conversations.

User messages are not used for behavioural advertising, third-party advertising, or independent user profiling by Unmasked Innovations PTY LTD.

If marketing or promotional messaging is introduced in the future, users will be given any consent and opt-out options required by applicable law and WhatsApp or Meta policies.

9. Timeframe for Responding

Unmasked Innovations PTY LTD aims to respond to deletion requests within 30 days after receiving sufficient information to verify and process the request.

More complex requests, requests involving third-party providers, or requests requiring additional verification may take longer.

If additional time is required, Unmasked Innovations PTY LTD will aim to inform the user where reasonably possible.

10. Limits to Deletion

A deletion request may not always result in the deletion of all data associated with a user.

Certain information may need to be retained where required or permitted by law, including for:

• tax or accounting records

• payment verification

• fraud prevention

• dispute resolution

• legal compliance

• security monitoring

• abuse prevention

• recordkeeping required by a payment provider or other third-party service provider

Where deletion is not possible, Unmasked Innovations PTY LTD may restrict, anonymise, or minimise the information where legally and technically appropriate.

11. Policy Updates

This User Data Deletion Policy may be updated from time to time to reflect product changes, operational updates, regulatory requirements, payment changes, or changes to service providers.

The latest version will be made available through the official Unmasked Innovations website, service interface, WhatsApp flow, or another appropriate channel.

Continued use of Unmasked Guide after updates have been published constitutes acceptance of the updated policy.

12. Company Information

This website and service are operated by:

Unmasked Innovations PTY LTD

Company type: Private company registered in South Africa

Physical address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa

Email: hello@unmaskedinnovations.com

Website: www.unmaskedinnovations.com

13. Contact Information

For data deletion requests, privacy-related inquiries, paid access issues, or general concerns, users may contact:

Unmasked Innovations PTY LTD

Email: hello@unmaskedinnovations.com

Cape Town, 8005, South Africa