Privacy Policy

Effective Date: 1 November 2025

Last Updated: 31 March 2026

Unmasked (“the App”, “we”, “our”, or “us”) respects your privacy and is committed to protecting

your personal information.

This Privacy Policy explains how we collect, use, store, and safeguard your information when

you use the App.

1. Data Controller

Unmasked Innovations (PTY) LTD is the data controller responsible for your personal

information.

Location: Cape Town, South Africa

Email: hello@unmaskedinnovations.com

2. Information We Collect

We collect only the personal information necessary to provide the App’s core functionality.

We collect information only when you voluntarily provide it through the App. We do not collect

data in the background without your knowledge or consent.

Information you provide directly:

• Name or nickname

• Email address (required for account creation and login)

• Gender selection

• Questionnaire responses

• Profile information you choose to enter

App activity information:

• App interactions such as questionnaire completion and feature usage

• Purchase confirmation information via Google Play Billing

We do NOT collect:

• Android ID or Advertising ID

• Device model or operating system information

• Payment card details

• Government identification numbers

• Precise location data

• Biometric data

• Sensitive personal data (such as health or financial information)

We do not use third-party advertising networks, behavioural tracking, or cross-app tracking

technologies.

3. Legal Basis for Processing

If you are located in the European Union or similar jurisdictions, we process personal data

based on:

• Your consent

• Performance of a contract

• Compliance with legal obligations

• Legitimate interests in maintaining and improving the App

4. How We Use Your Information

We use your information to:

• Generate and display your personality analysis

• Provide access to free and premium features

• Manage user accounts

• Authenticate users

• Process in-app purchases through Google Play Billing

• Provide customer support

• Maintain app functionality and security

• Comply with legal obligations

We do not sell, rent, trade, or monetise your personal information.

We do not use your data for automated decision-making that produces legal or similarly

significant effects.

All results provided by the App are for informational and personal insight purposes only.

5. Payments

All in-app purchases are processed through official platform providers such as Google Play

Billing or Apple App Store.

We do not collect, store, or process payment card details.

Payments are handled in accordance with the respective platform’s privacy policies and terms.

6. Sharing of Information

We do not share your personal data with third parties for advertising, marketing, or tracking

purposes.

We may share limited information only in the following cases:

Service Providers

• Payment processors (Google Play / Apple)

• Secure hosting and infrastructure providers

These providers are required to safeguard your data.

Legal Requirements

We may disclose information if required by law or regulation.

7. Tracking and Advertising

We do not track users across third-party apps, websites, or services.

We do not use your data for targeted advertising or behavioural profiling.

We do not use third-party advertising SDKs or cross-app tracking technologies.

8. Data Storage and Security

Your data is stored using secure cloud infrastructure and protected through appropriate

safeguards.

We implement:

• Encryption in transit

• Access controls

• Data minimisation

• Role-based access

While we take reasonable steps, no system can be completely secure.

9. Data Retention

We retain personal data only as long as necessary to provide the App’s services or comply with

legal obligations.

If you delete your account, your data will be permanently deleted within 30 days, unless

retention is required by law.

10. Your Rights

Under POPIA, GDPR, and applicable laws, you may request:

• Access to your data

• Correction of inaccurate data

• Deletion of your data

• Withdrawal of consent

To exercise your rights, contact:

hello@unmaskedinnovations.com

We will respond within a reasonable timeframe.

11. Account Deletion

You may request deletion of your account and all associated data at any time by contacting:

hello@unmaskedinnovations.com

We will verify your identity before processing your request.

Your data will be permanently deleted within 30 days unless legally required otherwise.

Where available, in-app deletion functionality may also be provided.

12. Age Restriction

The App is intended for users aged 18 and older.

We do not knowingly collect data from individuals under 18. If such data is identified, it will be

deleted promptly.

13. Third-Party Links

The App may contain links to external services. We are not responsible for their privacy

practices.

14. International Data Transfers

Your data may be processed outside South Africa.

Where applicable, we ensure appropriate safeguards are in place to protect your information.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted within the App or on our website. Continued use of the App indicates

acceptance of the updated Policy.

16. Contact

If you have any questions about this Privacy Policy, please contact:

Unmasked Innovations (PTY) LTD

Email: hello@unmaskedinnovations.com

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