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Content and audiences
Content and audiences
Before starting your journey, it's important to identify what you want to accomplish and who you want to reach. Here are some key things to keep in mind:
- What is the purpose of your broadcast? Is it to provide information like a lecture or host a panel discussion on current topics using university content specialists?
- Who do you want to reach? School students? Non-profits? Specific topic communities?
- What kind of format? If you decide lecture, will you invite school classrooms into the broadcast? Content specialists from other universities?
To explore this further, see the document from W. Ian. O'Byrne.
Samples
Samples
There are some excellent examples of others who are doing similar activities:
- Exploring by the Seat of Your Pants works to bring virtual speakers and field trips into the classroom.
- Seattle Aquarium would connect with school students while a diver broadcasted from in the pool.
- Demos Slams for Google Apps brings teachers from around the world together in friendly competition.
Finding content
Finding content
As you'll be a reflection of your university, one of the first things your should do is talk to your communications department. This area has their finger on the pulse of news and events for the institution and can be a great source of content as well as promotion. They can also assist you with your branding your web site.
Other places to look for ideas:
- University website (what stories are being highlighted)
- Staff/faculty/department newsletters
- Communications department
- Public library sites/newsletters
- Awareness days (e.g.World Parkinson's Day)
- Current affairs in the news
Google Sites
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