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Financial Overview.
Financial Overview.
The cost estimates provided in the financial plan are grounded in industry standards and market research specific to launching a contemporary streetwear brand in India. Each category has been carefully considered to ensure Ulfat Studios is positioned effectively within its target market while maintaining high quality and sustainability standards.
The financial plan for Ulfat Studios outlines the key aspects necessary to ensure the brand's successful positioning in the mid-market segment of contemporary streetwear. This plan includes capital expenditures (CAPEX), operating expenditures (OPEX), revenue projections, and funding requirements.
Revenue Projections
Revenue Projections
Revenue projections were developed based on the market analysis of similar brands in the contemporary streetwear segment:
Direct Sales
Direct Sales
Based on expected sales growth as brand recognition increases.Year 1: Estimated sales from e-commerce at approximately 30% of target market penetration.
Wholesale Partnerships
Wholesale Partnerships
Additional revenue from collaborations with boutiques.
Limited Edition Collections
Limited Edition Collections
Special releases expected to generate buzz and additional sales.
Funding Requirements
Funding Requirements
The funding requirement was calculated by summing total CAPEX and initial OPEX for the first three months:
Total CAPEX: ₹1,20,00,000
Initial OPEX for three months:
Initial OPEX=Monthly OPEX×3=₹28,50,000×3=₹85,50,000
Total Funding Needed:
Total Funding Needed=Total CAPEX+Initial OPEX=₹1,20,00,000+₹85,50,000=₹2,05,50,000
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