Branding Israel as a Nation of Knowledge
(Nation Branding Campaign)
Organizational scale versus culture: Does it have to be one or the other? Uber’s uber marketing communications problem and solution
(Brand Equity)
Wissotzky: New Tea Bar in Tel Aviv
(Strategic Marketing Plan)
Motivation and Lasting Organizational Change at Apple, Inc.
(An OB Perspective)
User Testing: Viber App
(Product Development)
Transmedia Brand Expansions for Marvel
(Multiplatform Brand Expansion)
