Measures – What is success for your project?
Measures – What is success for your project?
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Measures are already largely embedded in your previous CAP steps! Developing Measures therefore also provides an opportunity to review and refine a project's Key Attributes and Strategies.
There are two major elements of Measures:
- Health Status Measures - what is the health of your Targets, as measured by their Key Attributes?
- Strategy Effectiveness Measures - are your Strategic Actions achieving their Objectives?
Measures and monitoring are an important element of a fully developed CAP; however, some teams might choose not to complete measures in a “rapid” CAP that is primarily intended to develop a set of focal conservation strategies.
turboCAP seeks to make Measures easy, focused and relevant; turboCAP software provides an analysis to help teams select their focal Measures.
- General
o Developing Measures provides an opportunity to review and refine your Key Attributes and Strategies.
o Donors and funding sources often really like Measures!
o Dashboards! Think of ways that your measures might be converted into simple, attractive dashboards that convey the information to constituencies and decision-makers.
- Health Status Measures
o Consider additional Measures that provide a high return on investment. For example: someone is already doing the monitoring; the monitoring would be easy and inexpensive; or the Measures provide strategy leverage -- such as an opportunity to engage volunteers to influence decision-makers.
o This is a good opportunity to refine your Key Attribute or definition of “Good.” If you make any changes, be sure to reconsider your health and threat rankings for that Attribute.
o Dashboards! Think of ways that your measures might be converted into simple, attractive dashboards that convey the information to constituencies and decision-makers.
- Strategy Effectiveness Measures
o “Our strategies are likely to fail unless…” is a good mantra to help probe for weak links in the strategy chain. For example, “unless… we get 3 out of 5 votes from the policy-making commission.”
o Visual results chains can help you map out the strategy links and connections.
o This is a good opportunity to review and refine your Strategic Actions, and perhaps even reconsider some Objectives.
Top 10 "Weak Links" in Strategies
Top 10 "Weak Links" in Strategies
· Secure a majority vote on a policy by a decision-making body
· Secure a favorable decision by the “decider” (person with authority to make final decision)
· Secure support from a key constituency who influences deciders
· Neutralize opposition by a key constituency who influences deciders
· Understand what motivates a constituency or decider
· Demonstrate “proof of concept” of a new management approach, with clear benefits to key audiences
· Make sure a new approach is not difficult to understand or apply, and is testable on a trial basis
· Secure leadership by a “bell cow” (social influencer) to advance a new approach among his/her peers
· Ramp up an approach at sufficient scale to achieve Objective and "change the color" on the scorecard
· Secure necessary funds to implement a strategy at sufficient scale; where's the money coming from??
These frequently observed "weak links" in Strategic Actions are good spots for Strategy Effectiveness Measures and revisiting your strategies with strong probing questions.
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