Retargeting Machine is a fast & actionable 7-day implementation plan for business owners to make sure they’ve got a winning retargeting campaign in place — no matter their previous experience.
Using FB to drive traffic? Good start. But pay close attention. FB ads in general are good. Retargeting ads are even better. But they’re both costing you more than they should. Standard FB retargeting has a fatal flaw. It treats EVERY website visitor you target in exactly the same way. All traditional FB retargeting lets you do is serve ads to people that hit your site and leave without converting. Doesn’t matter if.
Yet most business owners still don’t know how to REALLY leverage those retargeting ads. Despite the fact that it’s been around for years, most advertisers still fall prey to a few common retargeting mistakes. They either show the same-old ads to everyone who’ve visited their site. They try to go ninja-style by overcomplicating things with all kinds of “smart funnels” while ignoring the most important part. They trust the “pixel” to do the job right (which between you and me, it doesn’t!)
They spent 3 minutes on your site & scrolled multiple pages, OR They clicked off right away, obviously uninterested. But both groups get the same ad. Why spend money advertising to people that aren’t interested? Wouldn’t it make more sense to cater to visitors that are clearly engaged in your offers and content? Finally, Wilco de Kreij discovered “in the trenches” as a direct result of spending my own money, time, and resources to grow my own businesses using Facebook Ads. Introducing Retargeting Machine.
Source: https://medium.com/@william_5185/retargeting-machine-review-find-deluxe-29k-bonus-packages-inside-retargeting-machine-bonus-bd5d8c50be2e