Long stays have become one of the biggest trends in hospitality. Why we spend so much time and effort for long-stay guests?

• First, we looked at the resilience of long stay business - they are much less likely to change their decision to travel.

• Now, we should look at the financial metrics. The average value of reservation for long stays is much higher. If you manage to attract guests for this type of stay, they are golden eggs.

• Housekeeping is another good example for operational costs. Long stays does not expect frequency of housekeeping as much as short stay guests.

To sum it up, long stay business is much more resilient in uncertain times. The total value of the long reservation tends to be very high. The ADR is lower than for short stays, but it can be compensated by higher long-term occupancy, more efficient operations, and new opportunities for upselling and cross-selling the guests.