Toys and the TV

Serious Play

Audiences of the future will have access to a large amount of content and experiences on a wide variety of platforms. Discovering the right "experience" specifically personalised to the needs of younger audience members can be especially difficult. This workshop aims to kick off a special focus on how children might use connected toys and tangibles as part of the TV experience of the future. We want to take advantage of the connected television, as a portal to media resources which have excellent narrative elements, and the connected toy, as a way to encourage children’s curiosity, resilience, and their own agency, to control their consumption of content in a playful way. We hope that this has the secondary, more serious effect, of increasing their own learning targets which is in keeping with parental expectation and the ultimate goal of educational TV programming.


Do read the call for participation (which could be read in conjunction with challenges) and the programme.


We hope to see you in Barcelona on the 22nd of October, 2019 at CHI Play!