Tiffany Ashurian Shares How Music Brings Positivity

Even in trying times, the arts and music bring comfort to many people in the local community. Most local orchestras stage their performance online, even during the chaos and panic. Tiffany Ashurian believes it helps provide a glimmer of positivity through the uncertainty brought by this pandemic. Tiffany Ashurian loves the arts and music and always seeks to keep its influence in her life. It is why she continues to seek out the positive impact of arts and music to share with others, particularly individuals who cannot afford access to this level of artistic performance.

Tiffany Ashurian believes that the way companies approach these challenges and the organization's size is vital in determining if performance arts will face an insurmountable setback or an opportunity to embrace new ways to reach audiences. Regional symphonies and smaller theater companies can now focus on cutting expenses and maintaining engagement with their audiences. Tiffany Ashurian feels inspired that many community orchestras are still determined to keep reaching people through beautiful music for their local communities – no matter how many obstacles are thrown their way. Amidst the coronavirus pandemic, they want to prioritize their audience’s safety while still performing for them. It is why many musicians started to take their music online. Tiffany Ashurian believes that despite the challenging situation brought by the COVID-19 pandemic, it was incredible when musicians started conducting virtual concerts on online platforms, including Instagram, Facebook, and YouTube.

Thankfully, audiences in online platforms are always interested in watching and listening to talented musicians in an ensemble. Virtual concerts are going viral on Facebook, instilling a sense of hope in musicians that they would still find fulfillment during the quarantine. Many orchestra musicians now rely on digital platforms and technologies to reach their audiences. Some play on radio shows, video-capture plays, and their genres range from classic to concert-like musicals.