ADVERTISING CAMPAIGN

Brief summary of project:

• Collaborated seven-member project:

• Started a simulated advertising company

• Originated an effective slogan

• Determined target audience: analyzed customer base and competitors, conducted market research and industry trends, created buyer persona infographic-- geographic, age, etc.

• Utilized data to set campaign goals, by using advertising appeals and message strategies

• Allocated budget for advertising campaign

• Developed an editorial calendar

• Conceptualized multiple ad ideas