Skillset

📊 Analytics & Measurement Tools

Google Analytics 4 (GA4): Core analytics platform for data collection, analysis, and funnel configuration.
Google Tag Manager (GTM) / Architecture: Expert implementation of tags for client-side and Server-Side Tagging (SST). Includes specialized implementation of History Change Triggers for SPA (Single-Page Application) Virtual Pageviews and custom event listeners.
GA4 & Enhanced Campaign Tracking: Expert configuration of Enhanced E-commerce Events (Checkout steps, Refunds) and Advanced Pipeline Tracking for monitoring the effect of lead-generating measures.
Consent Management: Proficiency in integrating and configuring Consent Management Platforms (CMPs) with GTM using Google Consent Mode v2.
Looker Studio: Data visualization, dashboard creation, and reporting.
MS Clarity: User behavior analysis, including heatmaps and session recordings.

Front-End Expertise: Experience with HTML, CSS, and JavaScript for accurate tracking deployment. Includes setting up custom event listeners for complex interactions (e.g., AJAX form submissions).
Data Layer Management: Designing and executing custom Data Layer schemas for passing structured event and product data, including On-Site Search Registration and Lead Pipeline stages.
E-commerce Optimization: Development of high-efficiency, consolidated "All-in-One E-commerce Triggers" for GTM, reducing complexity and maintenance.
Attribution & Resilience (FPC): Strategic use of First-Party Cookies (FPC) and custom code to maintain user identity and improve attribution resilience against browser privacy restrictions.
GTM Specifics: Utilizing CSS selector techniques for precise targeting.
Platform Expertise: Specialized skills in managing GTM configurations across WordPress, Shopify, and WooCommerce ecosystems. Low code exposure using Lovable, GitHub, Cursor.
Server-Side Tagging (SST): Setting up and managing server-side measurement infrastructure to counter data loss from ad blockers and ITP/iOS changes. SS server+ domain at Stape.com

Measurement Table: Developing comprehensive documentation detailing tracking requirements, variables, and definitions.
Analytics Checklist: Creating best-practice checklists for quality assurance and tracking audits.
Advanced Pipeline Tracking: Designing comprehensive Technical Tracking Schemas (Data Layer specifications) and Measurement Plans specifically for monitoring Lead Generation Funnels and ensuring a complete, high-fidelity data hand-off to the CRM system. .
Consent & Compliance: Documenting the setup and functionality of Consent Form/CMP integration across various platforms.
Debugging & Quality Control: Advanced debugging techniques using GTM Preview Mode, Data Layer Inspector, and Exception triggers to prevent multiple event registrations upon page reload.

Rapid E-commerce Deployment: Built and implemented full measurement for an e-commerce site in 1 day using WordPress, WooCommerce, GTM Kit, and relevant plugins.
Trigger Consolidation: Developed an "All-in-One-trigger" for e-commerce, effectively replacing 15 individual triggers to reduce complexity and maintenance.
Debugging & Quality Control: Created an Exception trigger to correctly handle and prevent the common issue of multiple event registrations upon page reload.

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